According to John Michaels of 92.9 The Game, the receiver just wanted a "fresh start on social media."
As Andrew Joseph of For The Win detailed, Jones made his Twitter account private, unfollowed all of his teammates and deleted all the Falcons photos on his Instagram.
Bleacher Report's Mike Freeman noted that this seemed fishy:
Jones has played his entire seven-year NFL career in Atlanta and continues to put up huge numbers. He finished last season with 88 catches for 1,444 yards, his fourth straight year topping 1,400 yards.
The 29-year-old also earned his fifth career Pro Bowl selection to go with his two first-team All-Pro nods.
Perhaps most importantly for this situation, he is signed through 2020 with a base salary of at least $10 million in each of the next three years, per Spotrac. Considering only $4.8 million total is guaranteed, however, he could potentially be looking for a new deal.
He is also now the 12th-highest-paid receiver in the league in total cash, per Spotrac, so it wouldn't be surprising if he wants to move up the list beyond recent signings like Allen Robinson and Paul Richardson.
However, it seems the social media moves could be based on nothing more than adjusting his online presence.