Washington Huskies, Adidas Reportedly Agree to 10-Year, $119M Apparel Contract

Kyle Newport@@KyleNewportFeatured ColumnistApril 10, 2018

Washington cheerleaders and Harry, the Husky mascot, lead the team out of the tunnel at Husky Stadium for Washington's home opener, an NCAA college football game against Montana, Saturday, Sept. 9, 2017, in Seattle. (AP Photo/Ted S. Warren)
Ted S. Warren/Associated Press

The Washington Huskies will have a new look come 2019.

The University of Washington announced Tuesday that it has agreed to a 10-year apparel deal with Adidas, ending a 20-year alliance with Nike.

Per Adam Jude of the Seattle Times, the deal will reportedly be worth nearly $12 million per year, with "$5.275 million annually in cash, $5.58 million annually in product and $1.1 million annually for marketing."

Jude noted the Huskies' current contract with Nike was worth approximately $3.5 million annually in cash and product. It also gave Phil Knight's company the right of first refusal, which allowed it to match a competing offer, according to Christian Caple of the News Tribune.

Huskies football coach Chris Petersen expressed his excitement for a new era in a statement on the team's website:

"Like the University of Washington, Adidas is a respected worldwide brand, and this unique partnership will position us for great success moving forward. We are excited to partner with Adidas, and we believe our student-athletes will benefit greatly from this agreement."

As Caple noted, this deal would help Adidas reach the Pacific Northwest. The company has made a point of expanding its coverage throughout the United States, signing Arizona State and Miami in recent years.

Washington has been in a position to cash in thanks to its success in athletics. The Huskies are just one year removed from a College Football Playoff berth and played in the Fiesta Bowl this past season. The women's basketball team had made three consecutive NCAA tournaments prior to the 2017-18 season, including a Final Four appearance in 2016. Also, the softball team has not missed the NCAA tournament since 1993.

Apparel deals have gotten much larger since the last time the school signed one, so it was perfect timing to land a new agreement.

With Washington proving to be one of the top football teams in the country the past few years, Nike made sure to keep it outfitted in a modern uniform. But in the end, money talks.

The Huskies join the Sun Devils as the only Adidas-endorsed programs in the Pac-12.

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