Adidas Moves Ahead of Jordan Brand as 2nd-Most Popular Sneaker in US After Nike

Scott Polacek@@ScottPolacekFeatured ColumnistSeptember 19, 2017

The logo of German sports equipment company adidas AG is illuminated at a factory outlet in Herzogenaurach, Germany, Tuesday, March 7, 2017. (AP Photo/Matthias Schrader)
Matthias Schrader/Associated Press

There is reportedly a new No. 2 in the clubhouse in the battle to become the most popular sneaker in the United States.

On Monday, Darren Rovell of ESPN.com reported the NPD Group announced Adidas passed Jordan brand for the second spot behind Nike. According to Rovell, Adidas captured 11.3 percent of the market share from January 2017 through August 2017—a notable jump from its 6.6 percent in the same span last year.

"I've never seen a brand in the sneaker industry grow this fast," NPD analyst Matt Powell said, per Rovell.

By comparison, Nike's share decreased from 39 percent in the first eight months of 2016 to 37 percent this year. Jordan increased from 9.4 percent in 2016 to a similar 9.5 percent this year.

Adidas' rise comes after a head-turning boost in overall sales growth in the United States. According to Rovell, sales rose by 41 and 45 percent in the last two reported quarters compared to 3 percent and 0 percent for Nike.

It should be noted Nike owns Jordan Brand, with the sneaker based on Michael Jordan's likeness still rounding out the top three.

Many of the NBA's most notable players are signed as spokesmen for the three companies, including James Harden and Damian Lillard for Adidas, LeBron James, Kyrie Irving and Giannis Antetokounmpo for Nike, and Russell Westbrook, Kawhi Leonard and Jimmy Butler for Jordan.

Related

    'Tomlin Has Lost His Locker Room'

    Featured logo
    Featured

    'Tomlin Has Lost His Locker Room'

    Mike Freeman
    via Bleacher Report

    2K Almost Went Extinct in Early 2000s

    Featured logo
    Featured

    2K Almost Went Extinct in Early 2000s

    Patrick Hruby
    via Bleacher Report

    How Sanchez Went from MVP to Burden

    Featured logo
    Featured

    How Sanchez Went from MVP to Burden

    Jacob Shafer
    via Bleacher Report

    NFL Power Rankings: A New No. 1 Takes Over 📈

    Featured logo
    Featured

    NFL Power Rankings: A New No. 1 Takes Over 📈

    NFL Staff
    via Bleacher Report