
A SUPERSTAR IN THE MAKING: DE'AARON FOX
The Naked Cowboy strums about Times Square. Elmo and Cookie Monster knockoffs hustle tourists for photos. A camera crew talks among itself to ensure that a topless, painted woman remains outside the frame of the shot.
DeโAaron Fox stays somewhat anonymous and completely poised inside this epicenter of chaos. He wears eyeglasses, a black button-down shirt and blue jeans. He offers a smile to those who do not recognize him but ask for photos nonetheless. โThatโs Fox, right?โ one man in a business suit asks. โHey, the Knicks need a guard.โ
Fox will be more easily recognizable as the NBAโs MVP in a few years. At least, thatโs his plan, and why not? Nearly every other goal on his to-do list has been checked off with the same routine efficiency others clear groceries off their shopping lists.
โIt probably hasnโt hit me,โ says Fox, the latest one-and-done Kentucky point guard bound to be taken early in this weekโs NBA draft, in a quieter moment inside Bleacher Reportโs midtown offices. โEverything, it seems so normal that we donโt realize how special it really is. Everybody doesnโt get to play in the NBA or go through this process.โ
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Fox is 19 going on 32 in terms of maturity. The odds of his being spotted outside a nightclub by TMZ are small. His father, Aaron, hammered home years ago that he would be looked at differently. He couldnโt do things other kids did and expect to remain unscathed. โComing into this basketball thing, youโve got to be mature beyond your age,โ Fox says. โIf youโre acting like a teenager in basically a grown manโs world, itโs tough to survive.โ
His first sit-down interview came in middle school. โYou start pretty young now,โ he says. โProbably like the sixth grade, this thing called Basketball Spotlight. You can probably still pull it up, and itโs probably still up there.โ
Aaron Fox recognized the wisdom his youngest son possessed early on. Aaron, who had played college football at Fort Hays State, called one or two plays at quarterback for a seven-year-old DeโAaron. โDaddy, Iโll just call the plays,โ the boy said. โIโve got everything else.โ
DeโAaron Foxโs trainer, Chris Gaston, recalls meeting the star guard when he was in the eighth grade. Fox was a skinny kid with glasses, but Gaston had been sold that Fox was somehow good enough to play with his team of high school upperclassmen.
Gaston put him on the wing and soon thought about benching him after watching Foxโs shot get denied again and again. Instead, on the advice of a coach familiar with Fox, Gaston slid him to point guard. Fox did not have lightning speed off the dribble. That would arrive soon. But he immediately told his teammates where to go on the floor, dissected the defense and slithered inside the lane to finish with a finesse floater.
โIโve never seen anything like that at that age,โ Gaston says. โTo see him at that age, being able to command a game with juniors and seniors, thatโs special.โ
Fox spent one season at Kentucky, where the southpaw dazzled in carving up defenses and piloted the Wildcats to a 32-6 record. Their season ended in the Elite Eight of the NCAA tournament on a wrenching last-second flick of the wrist from North Carolinaโs Luke Maye. Cameras afterward caught an emotional Fox, still in uniform and struggling to get his words out through tears, embracing his teammate, Bam Adebayo.
โIt's just, after we lost that game, we knew that was our only chance to win a national championship, and just competitiveness spilled over in the locker room,โ Fox says.
He had known about midway through the season that he would be declaring for the NBA draft. A week after the tournament loss, coach John Calipari performed his annual summons and advised Fox, Adebayo, Malik Monk and Isaiah Briscoe to be next in the long line of early declaring Wildcats dotted throughout the NBA.
โIf Coach Cal feels like youโre ready, then youโve got to be ready,โ Fox says. โHeโs been through it so many times.โ
Fox finished his semester at Kentucky and began splitting his time training in Southern California. He has not returned home to Houston since Christmas.
So much is about to change. So much is up in the air. So little is known. He met with representatives from Under Armour in late May but didnโt sign a deal. โIโm not really worried about a signature shoe yet,โ Fox says. โ[Iโm] just coming into the league, so Iโm not really worried about that.โ
As far as nerves, tension or jitters?
None.
โI feel like itโs just the next step in my basketball career, so from middle school to high school, there was really no nerves. High school to college, there were no nerves, so I donโt want it to change just because Iโm about to be a professional,โ Fox says.
โSome people are so stressed out about where theyโre going to get drafted or where theyโre going to have to move to. Iโm open to live anywhere in the country. As a person, Iโm pretty adventurous. I donโt really care where I live, and Iโm just hoping that I get drafted to a good fit. Thatโs really my main concern right now.โ
Aaron Fox jokes that he shut down Kenny Payne, Kentuckyโs associate head coach, when they played against each other more than two decades ago in a high school basketball game in Mississippi.
โIf you give me your son, Iโll say I only had one point,โ Payne quipped during DeโAaronโs recruiting process. Payne noticed quickly that other recruits regarded DeโAaron Fox highly.

โTo me, that was one of the more intriguing things about recruiting the kid,โ Payne says. โOther players, even if they didn't come to Kentucky, how they felt about him as a person. To me, looking at it now, thatโs value to an NBA organization. Sometimes as adults, we try to manipulate leadership. You can't. The best leaders donโt need to be manipulated. Their peers already know. I think De'Aaron exemplifies that.โ
Fox chose Kentucky because of the familyโs familiarity with Payne and Calipariโs assembly-line efficiency in passing players onto the NBA. He decided he could fit in and perform at the school.
โI felt like if I was going to do that and Coach Cal was going to teach me what I needed to know before I went into the NBA, whether that took one year, three years or four years,โ Fox says.
His leadership quickly blossomed off the court. Fox could always be spotted in the company of two or three players at meals.
Teammates crowded inside his room at Kentucky to play video games. Fox is a noted gamer and may be one of the first players to credit his skills on the sticks for aiding his hand-eye coordination.
โ2K8 or 2K9, they actually put the AI crossover on there and they put the Tim Hardaway crossover, the kind of double behind-the-back stuff,โ Fox says. โNow itโs more freelance. You can kind of do whatever you want, but then it was set moves and I was like, โMan, that move looks like itโll work.โ So I started doing it, and it was around like sixth grade my handles started getting up. Thatโs basically right there where I was stealing moves on 2K.โ
Fox is eager for an environment where he believes he performs best: when the lights are on, a crowd is whipped into a frenzy and the game begins.
He felt that way before his signature game at Kentucky in the Sweet 16 against UCLA. The Bruins had previously beaten the Wildcatsโand at home, no less. Fox, though, outplayed UCLAโs Lonzo Ball in the square-off of one-and-done point guards, racking up 20 points and nine assists to Ballโs 14 points, seven assists and six turnovers.
LaVar Ball, Lonzoโs outspoken father, later told ESPN.com he probably would not take Fox with a top-five pick.
โHe canโt mess with โZo,โ Ball is quoted as saying. โYou can have 40 points and Lonzo can have two points and make the game-winner, and Iโm going with him. You had more points, but look at who won the game.โ
In the first matchup, at Rupp Arena, Payne thought Fox focused too much on wanting to prove his worth over Lonzo Ball.
โFrom a Kentucky coachesโ standpoint, whoโs coaching the kid, we saw that he was better,โ Payne says. โHe fought. He got down in a stance, and he turned the guy a couple of times. He got rebounds.
โIn the second game, he was more focused. He understood winning a little bit better. Winning is another skill that we teach, that we talk about, [that] translates to the NBA. Itโs no different than shooting, no different than rebounding, no different than defending. If youโre a winner, that NBA team needs winners, and I think DeโAaron learned more about that.โ
By then, a rumor had leaked into the Kentucky locker room that LaVar Ball had dismissed the Kentucky game as a tune-up for UCLA on the way to the Final Four. He had not, but the belief that he did provided more motivation.
โHis dadโs technically not part of the team, but heโs a part of the team,โ Fox says. โSaying weโre a tune-up game, itโs like, โYeah, OK. We are going to see.โ It definitely gave us more fuel. And they had already beat us at home. We just didnโt want to lose to the same team again.โ

Fox dominated the rematch. He scored Kentuckyโs first eight points and hit his first five shots, amassing 39 points in the 86-75 win. Lonzo Ball finished with 10 points, eight assists and four turnovers.
The outcome did little to silence LaVar Ball.
โThey came up short, but one game doesnโt define his season,โ Ball told ESPN.com.
โNo one is going to take DeโAaron Fox over him because of one game. It's about your body of work, and people know what he can do.โ
Foxโs performance was the product of hard work, like the time he scored around 50 points in a game but missed a handful of free throws. His dad had him practice from the charity stripe right after the game. โOnly way he can get better,โ the elder Fox says. โHe could have had about 60 points if he would have hit those free throws.โ
His parents taught him to be humble early on, before Kendrick Lamar made humility a thing.
โYou can relax [at home], you can let your hair down here kind of thing,โ his mother, Lorraine Fox, says. โBut when youโre out and about, donโt embarrass me.โ
Lonzo Ball, for his part, is quiet on the court, DeโAaron Fox says. The restโmeaning, of course, LaVarโis just background noise to be tuned out.
โI donโt want anyone talking for me,โ Fox says. โIโll do it myself.โ
And yet, Aaron Fox has seen the results of two head-to-head matchups with the UCLA guard. So, in this case, he backs DeโAaron after all, LaVar Ball-style.
โMy son already ate his ass up twice,โ Aaron Fox says of Lonzo Ball. โ[LaVar] can say what he wants to say. I just tell him to go back and watch the film. Thatโs it. All that yap, yap, yapping, I donโt even got to respond to that. We played them twice. Twice his son got outplayed. I always tell [DeโAaron], let your game speak for it. You ainโt got to talk. You ainโt got to fuss.โ
DeโAaron Fox ducks inside a sports and fitness facility, his home away from home, a couple of weeks after his New York visit. The sprawling center rests in Thousand Oaks, a suburb north of Los Angeles, and incubates prospective athletes in sports from beach volleyball to lacrosse. Fox typically works out here three times a day, six days a week, in preparation for the draft.
Foxโs clothing reveals the progress made off the court in recent weeks. He is decked out in an orange and blue Fly Emirates T-shirt and black Nike pants after inking an endorsement deal with the athletic gear conglomerate.
โI played EYBL [Nike Elite Youth Basketball League], so I kind of just already knew the guys,โ he says. โI was comfortable around them.โ

Fox hopes to establish himself as an NBA player others can relate to.
โI donโt really go out and party or anything like that,โ he says. โItโs just being able to connect with fans who most likely, they'll never see you in real life and be able to talk to you. Even liking their tweet can make their day, make their life.
โSo, itโs just fun being able to connect with people youโll never meet in your life. How different people are and how basically basketball or video games, something that's small, can bring a lot of people together.โ
Rumors continue to swirl about Foxโs future. The Lakers are likely settling on Ball. The Kings are debating moving up in the draft for a shot at him. Phoenix may opt to add another point guard beyond Eric Bledsoe.
Fox plans to work out for all those teams before the draft.
โI think you just go off of head-to-head,โ Fox says of how he ranks against Ball and Markelle Fultz, the presumptive top pick. โSince I never played โKelle, I canโt really say anything about him. I feel like we all bring things to the table. I just feel like all-around game, I feel like Iโm the best player in the draft, and at some point, itโll be proven or somebody has to come out on top.โ
Fox has continued climbing mock drafts.
โHonestly, right now, people are taking into account the way I was playing at the end of this season more than they were when it was the end of the season,โ Fox says. โItโs kind of weird that Iโm shooting up like that, but Iโm not going to say that I want it any other way. Iโm fine with it.โ
There is a place for him, Fox believes, on every NBA roster.

โI studied Tony [Parker],โ Fox says. โTony and Chris [Paul] and actually Kyle Lowry, they're not the most athletic guys, but the way they finish around the rim is crazy. โฆ If Iโm that much more athletic than them and they're able to finish around the rim like that, then I feel like if I can study their game and try to take things from them, then I can be able to be even better finishers than they are.โ
This year, he watched NBA games not as a fan (although he enjoyed the dynamic triple-double run of Russell Westbrook, his favorite player) but as someone about to enter the league. Fox imagined how he would fit onto different rosters with their pieces already in play.
โI can be a playmaker on both ends,โ Fox says. โWhen I say that, everyone says that my best asset is speed, and I know that itโs up there. But I feel like playmaking [is], because if a play breaks down at the next level, your point guard has to be able to create a shot for someone or themselves, and I feel like I should be able to do that and defensively, try to speed the guards up, try to get steals, play passing lanes, just be able to disrupt.โ
โThatโs what I mean by defensive playmaker. Tony Allenโs a defensive playmaker. Kyrie [Irving], Chris Paul, John [Wall], Russ [Westbrook], those are offensive playmakers. I feel like I want to be able to do that, and I want to be able to do it on both ends.โ
Fox changes into a black Nike T-shirt, shorts and white Kobeโs for a workout. His court is in a corner of the complex with black tarp obstructing the view from outside eyes. Gaston, his trainer, accompanies him. The two have worked intensely on strengthening Foxโs decision-making and pace.
โIn high school and college, heโs so much faster and quicker than everybody and you can run by everybody, so you have to find that balance when you get to the NBA, because everybodyโs a unique athlete at that level,โ Gaston says. โThereโs an understanding of your physical gifts, when and how to use them.โ
Fox soon stations himself beyond the three-point arc and drains a long jumper.
โI feel like I didnโt show everything that I was capable of [in college],โ he says. โIt was nobodyโs fault but myself. It was just how I was playing, but I feel like I didnโt play my best basketball at Kentucky.โ

The counter is that Fox positioned himself to be a top selection in one season of D-I ball. But he often struggled with his shot, converting only 24.6 percent of his three-pointers.
He found that he was bringing the ball farther back on his shot than he did in high school.
โI feel like if I would have shot the ball [better], it would have been a no-brainer for me to be the No. 1 pick, but I didn't shoot the ball well, so itโs something that Iโm going to have to prove to people.โ
He has no doubt that he will, even if he does not know exactly where yet. Nerves sometimes creep inside Lorraine Fox when she watches her son play. She also played basketball in college, at the University of Arkansas at Little Rock, and prided herself on sinking her free throws. She occasionally texts DeโAaron with encouraging thoughts, even during games.
โIโm hoping heโs the No. 1 pick,โ Lorraine Fox says. โIs that selfish? Thatโs what Iโm hoping. Iโm hoping they call his name first so that I donโt have to sit there long and be nervous. So the sooner they call his name, the better off my nerves would be.โ
He will not have too long a wait no matter when he is called. The place is still a mystery, but Fox has had his destination in mind for years.
โI donโt know where Iโll be,โ Fox says. โBut I hope Iโm at least a two-time, three-time All-Star [in five years], really solidified myself in the league. Technically, be a veteran then. But I hope Iโll have a safe spot in the league. I hope Iโm considered one of the best guards in the league by then.โ
Jonathan Abrams is a senior writer for B/R Mag. A former staff writer at Grantland and sports reporter at the New York Times and the Los Angeles Times, Abrams is also the best-selling author of Boys Among Men: How the Prep-to-Pro Generation Redefined the NBA and Sparked a Basketball Revolution. Follow him on Twitter: @jpdabrams.
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