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Twitter Reacts to Lonzo Ball's $495 ZO2 Shoes Unveiled by Big Baller Brand
May 4, 2017Big Baller Brand released the ZO2, Lonzo Ball's first signature shoes. Slam magazine shared the exclusive reveal Thursday afternoon.
Per Slam's Franklyn Calle, the sneakers carry a retail price of $495 to "tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, Adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton."
As many observers noted on Twitter, $495 is a lot of money for a pair of sneakers associated with a 19-year-old prospect yet to play an NBA game. While some users mocked the shoe's design, most scorn was reserved for the cost:
Shaquille O'Neal, who partnered with low-cost retailers Payless and Walmart to sell his signature sneakers, criticized Big Baller Brand's lofty initial price:
Those better be some incredibly comfortable sneakers.
[Twitter]