Twitter Reacts to Lonzo Ball's $495 ZO2 Shoes Unveiled by Big Baller Brand

Andrew Gould@AndrewGould4Featured ColumnistMay 4, 2017
Ben Golliver @BenGolliver

LeBron XIV ($175) + Durant KD9 Elite ($150) + Curry 3Zero ($119.99) = $444.99 Big Baller Brand Lonzo Ball ZO2 Prime = $495

Big Baller Brand released the ZO2, Lonzo Ball's first signature shoes. Slam magazine shared the exclusive reveal Thursday afternoon.

Per Slam's Franklyn Calle, the sneakers carry a retail price of $495 to "tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, Adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton."

As many observers noted on Twitter, $495 is a lot of money for a pair of sneakers associated with a 19-year-old prospect yet to play an NBA game. While some users mocked the shoe's design, most scorn was reserved for the cost:

SI Extra Mustard @SI_ExtraMustard

LaVar Ball taking your ZO2 order like https://t.co/KAwM5VcudF

☕netw3rk @netw3rk

FIVE HUNDRED DOLLARS!!!????? https://t.co/B0Z0MAU7XI

Nick Yoko @nickyokoyama

you can buy like 400 McChickens or this shoe. your call. https://t.co/7qk1ZpFjaS

Knicks Memes @KnicksMemes

$495 for Lonzo Ball's shoes is the worst deal ever and I'm saying that as a fan of a team that is paying Joakim Noah $18 Million per season

DAN @danWorthington

Which one would you cop? #lonzoball https://t.co/FB2s1XQWhu

Kevin Cooney @KevinCooney

This is like that car that Homer Simpson designed for his brother https://t.co/OZGw9SdL91

140 Character @Juanito_Manziel

@talkhoops https://t.co/Qwa1Mramlw

Useless Comparisons @Useless_Comps

Even Michael Jordan didn't make you choose his shoes over rent. #BigBallerBrand #Lonzo1s https://t.co/ih27cpxTvw

Darryn Albert @DarrynAlbert

congrats to LaVar Ball for beating Michael Jordan 1-on-1 in sneaker price

Shaquille O'Neal, who partnered with low-cost retailers Payless and Walmart to sell his signature sneakers, criticized Big Baller Brand's lofty initial price:


Hey @Lavarbigballer real big baller brands don't over charge kids for shoes. https://t.co/N2U0VPXXyt

Those better be some incredibly comfortable sneakers.



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