Per Slam's Franklyn Calle, the sneakers carry a retail price of $495 to "tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, Adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton."
As many observers noted on Twitter, $495 is a lot of money for a pair of sneakers associated with a 19-year-old prospect yet to play an NBA game. While some users mocked the shoe's design, most scorn was reserved for the cost:
Shaquille O'Neal, who partnered with low-cost retailers Payless and Walmart to sell his signature sneakers, criticized Big Baller Brand's lofty initial price:
Those better be some incredibly comfortable sneakers.