Jordan Brand Unveils Air Jordan 31 Lows Ahead of March Madness

The creators over at Jordan Brand seem to be getting in the spirit of March Madness a little earlier than usual.

Rather than send out greeting cards and swag bags to the collegiate programs sponsored by Jumpman, they chose a different route: Create and personalize a line of school-themed Air Jordan 31 Lows.

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The University of California, Georgetown, Marquette, Michigan and North Carolina—MJ's alma matter—are all participating.

With each Air Jordan 31 Low crafted to fit the school's colors, athletes will get to rock an exclusive on-court edition come tournament time.

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What's especially unique about this Air Jordan 31 is that it also represents the first Low version of this sneaker ever released.

We haven't seen anything prior to this, giving these kicks the distinct pleasure of arriving first on the scene.

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Playability shouldn't fall too far from the high-top 31. A full-length Zoom Air unit, tightly woven materials to mold the upper and solid traction pattern—etched into the sole—remains part of the shoe's very DNA.

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These kicks aren't just tournament ready. Jordan Brand is sending them out into production on March 7, giving fans of the Air Jordan 31 line and collegiate fanatics alike a chance to procure pairs.

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All release information and product news courtesy of Nike News unless noted otherwise.