Inside Michael Jordan's Last-Minute Nike Decision That Launched Air Jordan

B/R StudiosFeatured ColumnistFebruary 19, 2016

AP Images

Everyone knows about Michael Jordan and Nike, yet few know about the process that led to the perfect marriage between star and brand.

It was far from inevitable; in fact, Jordan almost opted for Converse or Adidas, both more established shoe brands at the time. Yet he ultimately chose Nike in 1984, and together they went on to create the signature Air Jordan line and make history.

Find out how it all went down in the video above.


The latest in the sports world, emailed daily.