WWE's Growing Triple H Problem

When Triple H took creative control of WWE in 2022, fans expected to see wholesale changes away from the issues that plagued the Vince McMahon regime.

Unfortunately, the WWE chief content officer has made few changes the WWE Universe requested, and the brand has taken a direction that leaves both hardcore and casual fans questioning its future.

While WWE has never been more profitable—due to record-breaking ticket prices and massive television and streaming deals—the quality of the week-to-week product has suffered, resulting in a lackluster product.

One of the most significant issues seen during the Triple H administration is the lack of consistent storytelling. While the biggest angles are usually well-built, they often feature weak conclusions, such as the unceremonious ending of The Bloodline program. In addition, many other stories being told on WWE programming are suddenly dropped without explanation or suffer from the stop-go booking that sabotages momentum.

Triple H favors long-term storytelling over the instant gratification approach preferred by Vince McMahon, but The Game has so slowly developed characters that they lose heat with the crowd. Look no further than LA Knight as a prime example of a performer who WWE Creative refused to put over in big spots.

The inconsistent booking could be a result of a bloated roster, which has left the midcard overcrowded. With talent being fired and rehired, only to be largely forgotten—think Braun Strowman, Karrion Kross and Johnny Gargano—the oversaturation has led to underutilization.

Two prime examples of how poorly the booking has been in recent months, outside of the top two or three performers, can be found in the women's and tag team divisions.

On the women's side, there are few compelling long-term angles, the women's tag titles are meaningless, and there are too many talented performers not being used on television.

When talking about the men's tag team division, the titles are swapped with no build or hype, leaving the winners without direction and the losers worse off than when they won the belts. Instead of finding a way to highlight The New Day, The Street Profits or DIY, the division is used as filler when it has the talent and depth to be a vital asset to WWE programming.

The one issue most fans agreed would be remedied with Triple H taking over was the relationship between the main roster and NXT.

With Shawn Michaels in charge and his friendship with Triple H, the lack of continuity between the brands and the call-up failures has been stunning. From Carmelo Hayes to Alba Fyre, WWE has botched the pipeline connecting its farm system to the main roster.

Add in the fact that WWE has used NXT as a sacrificial lamb by counterprogramming it against All Elite Wrestling, and Triple H's affinity for trying to bury the competition has caused backlash among fans, resulting in less interest in NXT.

And the problem isn't a lack of time, as between Raw, SmackDown and NXT—as well as the partnership with TNA Wrestling—there are ample amounts of television time every week that could be utilized to book consistent storylines.

Even people within the business are recognizing the glaring issues with Triple H in charge, as former WWE performer Jonathan Coachman shared his prognosis for WWE's future on The Two Man Power Trip of Wrestling podcast.

"We predicted that within 18 months, Triple H will not be running WWE anymore," Coachman said. "I actually feel kind of bad for him because I've always really, really liked him."

Add in the booking failures around Jey Uso and his run with the World Heavyweight Championship, a lackluster WrestleMania 41, and the move to bring the 2026 Royal Rumble to Saudi Arabia, and it has never been more clear that WWE Programming has a growing booking problem.

It's time for a change, and that starts at the top. When fans are yearning for the return of Vince McMahon, Triple H's days in control of the creative team are numbered.

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