Zlatan Ibrahimovic's yellow card for taking his shirt off during Paris Saint-Germain's Ligue 1 game with Caen on Saturday looked typical enough, but it has since turned out that the Swede did so to reveal temporary tattoos to raise awareness of hunger.
A video released by the World Food Programme, above, explains that the striker put 50 names—representing starving children—on his chest.
According to the video, 850 million people are without food, which presumably Ibrahimovic felt was worth highlighting, despite the inevitable yellow card he drew just a couple of minutes into the game.
He said on the PSG website:
On Saturday against Caen, when I took my shirt off, everyone was asking what all the new tattoos were. I had 50 names temporarily tattooed on my body. They are the names of real people who are suffering from hunger around the world. The tattoos have gone, but the people are still out there. There are 805 million people who are suffering from hunger around the world. I want you to see them, via me, to help the World Food Programme.
Ibrahimovic's team-mates also backed up his efforts, with the likes of David Luiz drawing attention to the video:
805 million people suffering from hunger in the world! Make sure that the world knows and support them as support me! http://t.co/dpgSBg6Bap— David Luiz (@DavidLuiz_4) February 15, 2015
Ibra's yellow could in theory come back to haunt him, despite the noble intention, if he is suspended in the title run-in. Nonetheless, it's a surprising publicity stunt that has achieved exactly what it set out to do, and it has people talking.