WWE Risks Ruining Dean Ambrose's Character with Current Booking

Alas, it seems that no matter how phenomenally talented a Superstar is, sooner or later he will fall victim to Mediocre WWE Booking 101. It's inevitable.

For proof, look no further than the current status of Dean Ambrose.

Just a few weeks ago, Ambrose was on a roll as a rebellious babyface, battling Seth Rollins and The Authority and cutting tremendous promos. He really seemed like he had the potential to take off with fans in a big way, like Steve Austin or Daniel Bryan before him.

Then, somehow, things went a bit wrong.

Credit: WWE.com

The segment in which Ambrose awkwardly interacted with and then pretended to beat up a mannequin of Rollins may have marked the turning point for his character. It was a rather horrible, deeply unfunny segment—even a Mick Foley appearance couldn’t save it.

Sure, Ambrose has an excellent personality, but he shouldn’t be heavily scripted or appear like he’s trying too hard with bad material. Forcing him to do so is one way to guarantee he loses his unique appeal.

Note to WWE: He’s a star on his own; you don’t have to script him to be your version of a big star.

The writers continued to throw nonsensical booking at the former Dragon Gate USA star at the Hell in a Cell show days later when they scripted him to be distracted by a ghost hologram arranged by evil mastermind Bray Wyatt.

Yes, Ambrose is now getting tangled up in Wyatt’s supposedly supernatural shenanigans.

It’s hard to feel optimistic about this.

Ambrose has seemingly been demoted from the main event scene for the time being—Wyatt’s interference led to another loss to Rollins—and reduced to feuding with a midcarder. Not only that, but the writers are on the verge of ruining his character with their wacky and counterproductive booking.

Granted, both men are superb talkers and could have terrific mic exchanges, but it’s difficult to see fans ever getting a chance to see it when their feud is being dragged down by these crazy gimmicks and angles.

Credit: WWE.com

If WWE truly wants to make this rivalry worth watching, it’s time to jettison the Hollywood-style special effects and concentrate on getting to the core of their characters.

The company may have somewhat damaged Ambrose in recent times, but it won’t be too hard to rehabilitate his character. The bookers just have to give him some credible wins and eschew their more over-the-top storyline ideas. That’s all.

It would be sad to see Ambrose’s immense potential wasted, especially at a time when the company could desperately use some new main event stars. Ideally, the writers will come to their senses soon and start booking him properly again.

Sadly, considering the erratic nature of WWE’s booking right now, that’s far from a guarantee.