When Greed Still Mattered

Randy SavoieAnalyst IIJune 19, 2009

HOLLYWOOD - JULY 13:  New England Patriots head coach Bill Belichick arrives at the 13th Annual ESPY Awards at the Kodak Theatre on July 13, 2005 in Hollywood, California.  (Photo by Mark Mainz/Getty Images)

The population of the New Orleans Saints front office is larger than some third world nations. Honestly, I lost count somewhere after 75.

Actually, it takes four guys over in New Orleans to write press releases and schmooze the media.

Once, I worked for a nationwide organization and one guy handled PR for two states and did a damned good job of it too I might add. He was held in high esteem by his co-workers who often invited him to lunch at local "gentlemen's clubs," and was also held in high-esteem by the membership of his country club and the congregation of his church.

One person is not enough to handle Public Relations for the New Orleans Saints though and, in an odd way, I am somewhat proud that one person is not enough.It makes me feel as though I am a small part of something really big and important.

The Saints PR department consists of a Vice President of Communications, a Senior Director of New Media (Is there a junior director of New Media? Is there a Senior Director of Old Media?), a Director of Communications, and a Media and Public Relations Manager? 

The lowest paid of all of these guys probably makes at least $75,000 a year. Lombardi may not have made as much coaching the legendary Green Bay Packers.

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All these communication types but nobody is communicating. They never invite me to their parties or return my calls or send me a Christmas card or remember my birthday.

Yet, I must say, to a man, all of these NFL PR guys are solid and upstanding citizens who wave enthusiastically at their neighbors, pay their taxes, volunteer at church, generously tip exotic dancers, hold open doors for little old ladies, laugh loudly and slap me hard on the back when they see me, and never fail to inquire about how I am doing.

Now, I have spent several months analyzing what all these guys do but I still can't figure it out, but it does not really matter does it? The new law in the National Football League is survival of the fittest. You either to do it right or you become the Detroit Lions.

As Gordon Gekko so eloquently stated in Wall Street, the point is ladies and gentleman, that greed, for lack of a better word, is good.

Greed is good.

Greed is right.

Greed works.

Greed illuminates, dissects, and captures the essence of the NFL spirit.

Greed in all its forms—greed for Super Bowl rings, lavish stadiums with corporate suites, billion dollar television deals, shiny new jets on the tarmac, dinner at Commander's Palace, million dollar signing bonuses—has marked the meteoric rise of the National Football League.

Greed built all the great dynasties- the Steelers of the 70's, the 49ers, the Cowboys of the 90's and the Patriots of the new millennium.As the that great Bradshaw Steeler dynasty was fading, the team's oldest player Sam Davis told Inside Sports he was "greedy" for one more Super Bowl ring.

Greed will produce the first 10,000 passing yard season by a quarterback. Sorry Marino.

Greed will propel the first player to score 50 touchdowns in a season. Sorry LT

Greed will result in the first defensive end to get 50 sacks in a season. Sorry Strahan.

Greed will produce the first running back to rush for 5,000 yards in a season. Move over Dickerson.

And greed, you mark my words, will not only save the New Orleans Saints, but that other malfunctioning corporation called the United States of America.