NASCAR's Jeff Gordon Takes Car Salesman on Terrifying Ride for Pepsi MAX Prank

Gabe Zaldivar@gabezalPop Culture Lead WriterMarch 12, 2013

Get into a car with Jeff Gordon at your own peril. The subsequent ride around a parking lot may cause you to see your life flash before your eyes—and let out some expletives.

Cosby Sweaters spotted this video of a car salesman thinking he was giving the keys to a sensible fellow who wanted to take a Camaro out for a pleasant test drive. 

Instead, the salesman goes on a wild ride that has him looking for the eject button. 

UPDATE: Wednesday, March 13 at 2:40 p.m. ET

We have a few more answers that make it seem like the car salesman's reactions are genuine. The owner of the dealership, Wayne Troutman of Concord, N.C., shed some light on the prank in an interview you can see here at Right This Minute

On Pepsi Max:

"We had a guy come by one day. He was looking for sites to do this prank video. He decided we had the best location to do all these tricks and stunts that they wanted Jeff to do."

On the salesman, Steve:

"He was really hot when he came back in. He actually went back out for another, normal ride with Jeff. ... A lot of people didn't know. In fact, we actually loaned Jeff the (van) so he looked like he was a normal North Carolina redneck."

---End of Update---

This is just the latest prank video from the marketing geniuses over at Pepsi MAX. The best one still has to be NBA star Kyrie Irving dressing up as Uncle Drew to mess with streetball players. 

Of course, no great video hitting the web can go without a healthy amount of scrutiny. I understand, fine denizens of the Internet; you've seen it all. 

The YouTube and Jalopnik comments sections agree with those of you who think this video is a fake. 

Fox 13 Now did some digging and couldn't confirm anything, which raises questions as to whether the salesman is really about to ruin a perfectly good pair of slacks or merely acting like it. 

According to several reports, the commercial was shot at Troutman Motors in Concord. However when we talked to a representative at the dealership, he said he could not comment.


Racer Brad Noffsinger, who works with the Richard Petty Driving Experience, did the stunt work for the production, according to the Hickory Record. The video was produced by Gifted You, a division of Will Ferrell’s Funny or Die company.

We'll leave it to you, fans of viral videos and clever prank marketing, to engage in a heated debate below. As for me, I am not going to worry about such tedium.

The video was hilarious, and Gordon proved once again that he is a great driver. The video may or may not be fake, but I had a genuinely fun time watching it.



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