Super Bowl Ads 2013: Power Ranking This Year's Most Anticipated Spots

Justin Onslow@@JustinOnslowNFLContributor IIFebruary 3, 2013

NEW ORLEANS, LA - FEBRUARY 03:  A large banner on the exterior of the Mercedes-Benz Superdome of Frank Gore of the San Francisco 49ers is seen before the start of Super Bowl XLVII between the 49ers and the Baltimore Ravens on February 3, 2013 in New Orleans, Louisiana.  (Photo by Chris Graythen/Getty Images)
Chris Graythen/Getty Images

There isn’t much left to the imagination at this point. Viewers know what to expect from this year’s Super Bowl commercials, but there is still plenty of anticipation.

Advertisers have been leaking ad spots for the last few weeks in preparation for Super Sunday. Viewers know they will be seeing at least one hilarious Doritos commercial, several sexy car ads and a handful of not yet leaked spots sure to steal the show.

The spots that have been leaked look pretty fantastic though, and we’ll take a look at several that could steal the spotlight on Super Sunday. If you haven’t seen them yet, you’re better off letting the anticipation build by skipping the videos.

1. Kate Upton and the Mercedes-Benz CLA

It’s hard to remember a commercial that has garnered more pre-Super Bowl attention than this one.

Upton is one of the most recognizable celebrities on the planet right now, and everything she does brings plenty of attention.

Given the nature of this commercial, it’s no wonder the male viewing audience is giddy with anticipation. If you can’t wait until the big game to see it, here’s the spoiler:


2. Best Buy and Amy Poehler

If you don’t like Amy Poehler, your humor button has been permanently removed. She’s one of the funniest people in comedy.

Best Buy’s ad spot hasn’t been leaked yet, which makes the company’s Super Bowl spot one of the most anticipated of the season. If you’d like a teaser, just push play:


3. Budweiser "Clydesdales Brotherhood"

Budweiser’s new spot appeals to just about everyone. Whether you like horses, touching sentiments, Stevie Nicks or just an ice cold beer, there’s something to enjoy in this commercial.

Anheuser-Busch always does well with its commercials during the Super Bowl, whether with its often witty Bud Light commercials or the Budweiser Clydesdale commercials America has grown to love over the years.

This is one of the ads worth waiting for, but not everyone has the patience for that. Here it is:


4. Audi “Prom”

The latest ad spot from Audi may not be the right choice for the younger audience, but it’s certainly an intriguing commercial:

Something tells me driving your dad’s car to the prom won’t turn you into a daring ladies’ man with a propensity for causing trouble, though it’s a clever idea for a commercial.

Whether it’s worth the buzz or not, several car commercials are among the most highly anticipated of the year, and this is one of them.

5. Toyota and Kaley Cuoco

She isn’t washing a car in this ad spot, but Kaley Cuoco gives Kate Upton a run for her money.

Washing, wishing, it’s all the same. There’s a car and an attractive woman marketing it to the masses. If you haven’t seen the commercial yet, I strongly urge you to wait until it airs to check it out. But you probably won’t do that, so here it is in its entirety:


6. Doritos Crash the Super Bowl Campaign

Doritos has been running its Crash the Super Bowl campaign for seven years now, and it’s still going strong. The company collects user-submitted commercials, narrows down the submissions to five finalists and then allows the viewers to vote on which they would like to see this year.

The campaign is pretty ingenious, and it also results in some fantastic commercials. The lovely Ali Landry gives a preview of those finalists below:

I’ve already seen all of them and I still can’t wait to see the winning submission play during the game. Doritos always brings the funny.

7. MiO "Fit"

With the end of 30 Rock still fresh in our minds, MiO takes the opportunity to remind us how hysterical Tracy Morgan was as “Tracy Jordan” on the show. And from the looks of this teaser, he stays true to character in what should be one of the funniest ad spots of the year:

The biggest part of comedy is timing, and with anticipation building for MiO’s new commercial, the wait alone should be enough to have viewers laughing aloud when they see it live.

8. Kia “Space Babies”

Here’s one for the more family oriented viewers out there:

Sex sells, but there’s a time and a place for talking about it. That’s the point of this ad, and Kia did a nice job with it. Put it on the growing list of buzzworthy car commercials viewers want to see this year.

9. and Bar Refaeli

Poor Wal—WAIT, WHAT? I don’t feel bad for Walter anymore. And this commercial is terrific.

If you have a slow connection, do yourself a favor and wait for this one to air live. has always put out terrific content on Super Sunday, and this one is one of their best to date.

10. Taco Bell “Viva Young”

I can’t say I’m a huge fan of this commercial, but there seems to be an awful lot of buzz surrounding it. People like weird, I guess.

Taco Bell typically does pretty well with its ad spots, especially on Super Sunday. I have a feeling this one will get mixed reviews, but people will still buy tacos. Good job, Taco Bell.


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