If there is one commercial that will have living rooms around the nation talking, it might be this Kia ad featuring babies.
Let's be honest, we are a baby-loving nation.
From the E-Trade baby, who kind of creeps me out with the adult speech, to the little boy who delighted us as Darth Vader, companies understand the way to consumers' hearts.
You either have to come hard with the funny in your Super Bowl commercial, or feature babies.
Well, this one for the 2014 Kia Sorento does both.
This commercial features one young kid asking his dad where babies come from. That's when dad launches into a fanciful tale about a baby planet that delivers every last infant across the spectrum of the animal kingdom.
Hmm, I would rather believe this story over the alternate version involving my parents.
Of course, the kid is wise beyond his years and offers that his buddy told him...hey, that awesome song is on!
The punchline is perfect to get a room full of football fans laughing, and the moments before are enough to keep even the most jaded viewers interested for the requisite moment.
Will this be the best of the Super Bowl? We will know shortly, but something tells me it will be up there.
What do you parents do when your kids ask the big question?
Being that I have no kids, I am comfortable laughing in your general direction and await the responses to your children's quandaries in the comments section below.
Twitter is where it all goes down. Well, most of it anyway.