The (Wednesday) Morning Tailgate
The ad wizards in charge of a Champs Sports web campaign for the new Reebok SmoothFit shoe have decided to mix some old and new in their attempt to promote the new kicks.
In the “old” category they have become roughly the 312th company to attempt to leverage the brotherly love of Eli and Peyton Manning by pitting them in a faux argument about whether shoe is better served to run or train with?
In the “new” category, they have added a completely random arsenal of athletes including Tim Lincecum, Justin Morneau, Martin Brodeur and Jason Terry that can be pitted against one another in a digital argument over which is the better specialty of the shoe.
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While we give them credit for their interactive “new media” campaign that allows users to pick which athletes they want to see engaged in the heated-yet-not-altogether-understandable “run vs. train” debate, we also urge you - in order to fully experience the unintentional humor present here - to please head to this link, click Pavel Datsyuk and Yao Ming and watch them go at it in one of the most awkward conversations two athletes could possibly have.
Who knew that listening to two players from different sports have a scripted argument in their reespective second languages could be so entertaining.
February 25
1941 - Boston Bruins set NHL record with 23 game unbeaten streak. They clearly cheated by taping their opponents and studying their every move.
1949 - Ric Flair is born with bleach blond hair, spray-on-tan and four fingered hands.
1987 - One half of the award winning sports journalism tag team Luz & LaMarr, LaMarr Hoyt, is banned from Major League Baseball for drug abuse. We can’t even believe that this guy would do drugs.
2001 - The Rock defeats Kurt Angle for the WW(F) championship at the No Way Out pay per view. It made the female announcer for the company quite wet.###MORE###
In response to Darren Rovell’s story about Bo Jackson ponying up money to invest in a bank during the most chaotic, hectic of economic times, we’d like to go on record saying that if one man could epitomize the economic Super Man and lift the financial spirits of a nation, it’s this man …
Not only the greatest Tecmo Bowl player of all time, but damn near omnipotent.
The Media Circus bids adieu to Emmitt Smith from ESPN and tries to figure out how in the world anyone draws conclusions from the NFL Combine.

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