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2012 Olympics: Beer Is Going to Cost You

Gabe ZaldivarJun 2, 2018

Want to pound some Bitburger before badminton? How about crushing some Guinness before a kayaking final? Well, you are going to need more money than you thought, because beer at the Summer Olympics in London will cost you.

Yardbarker's Olympic coverage offshoot Medal Detector has some grim news for the beer aficionados who will descend upon London in about 50 days.

Granted, the news will not be groundbreaking to any person that has purchased beer at a sporting event. Are you ready?

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Beer will be expensive.

I know. I will now give you a moment to collect yourself and get off the phone with all your buddies that you no doubt just called to make sure they were in the know.

While not revolutionary, it's still pretty damn ridiculous. Beer will cost you $11 per pint—which means my fat friends would need to plunk down a cool 50 bucks to get good and toasted, or close to a bill to make some really stupid decisions.

Medal Detector's report comes via The Telegraph that ran specific prices of costs at the London Games:

"

A 330ml bottle of Heineken lager at the Games will cost £4.20, making the equivalent price of a pint £7.23. This is more than double the national average price of £3.17 for a pint of beer.

Spectators will pay £2.10 for a toasted teacake, £2.30 for a 500ml bottle of Coca-Cola and £2 for a cup of tea.

A family of four should be able to buy food and drinks for under £40, according to London 2012.

"

Yikes.

With our handy-dandy conversion calculator, a pint will run you $11.12, a 500ml bottle of Coke will be $3.54 and a family of four will fork out $61.50.

Consider that London is already a pricey town and those heading to the Olympics were already going to drop hundreds, and we find that I haven't much outrage to expend on this story.

I will be drinking discounted beer from Smart & Final while watching the majesty that is fencing and shooting.

I can almost smell the frozen fish and chips cook in my oven as I crack open a PBR and get toasty to a fortnight of sports we only care about but every four years.

For once, I am pretty happy about watching this stuff from home.

Follow me on Twitter and get funky with it.

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