WWE: Why Brock Lesnar's Return Means Big Business

Brock Lesnar has returned to the WWE. The former WWE Champion ventured out into football and mixed martial arts and has come back to the company that made him famous.

After Lesnar retired from the UFC, many expected him to make a return to the WWE. Now that he is back, we have to wonder how successful his return will be.

Here are some reasons why Lesnar's return means big business for the WWE.

Returning Fans

Brock Lesnar had a short stint in the WWE, but it was a sight to see. Some fans tuned in just to see what he was going to do.

Lesnar could bring back these fans, as they may want to see what he is doing in the current WWE. 

New Fans

Brock Lesnar was able to get some fans when he was in the UFC.

His UFC fans may want to see what Lesnar is up to in the WWE. What that ultimately means is more fans for the WWE.

New Rivalries

Brock Lesnar's return allows for more rivalries and angles that the WWE can go with. He gives the WWE creative team more options, which makes the overall product better.

Two years ago, if I said Brock Lesnar versus CM Punk, you would have thought I was playing a video game.

Randy Orton is the youngest World Heavyweight Champion of all time and Lesnar is the youngest WWE Champion. That could lead to an interesting feud as well.

Change John Cena

The WWE Universe has  been calling for a change in John Cena's character. There have been chances for Cena to make a heel turn, but he has yet to make that change.

Kane, Roddy Piper and Edge have all tried to get Cena to alter his character. Now in his feud against Lesnar, there is clearly something off with Cena. The WWE has played an angle in which the WrestleMania 28 loss to The Rock has caused him to be in a funk.

Lesnar could be the final thing that puts Cena over the edge.

More UFC Involvement

Brock Lesnar coming back to the WWE could mean more UFC involvement in the WWE.

If the UFC and WWE can create a strong relationship, that could mean big business for both companies.

We could be in store for several UFC fighters getting involved with the WWE. According to a report fromWrestlingInc.com, Tito Ortiz told MMA H.E.A.T.'s Karyn Bryant that he was considering joining the WWE when his UFC career is over.

Help with PPVs

Brock Lesnar could help bring the WWE more money with the pay-per-views. The new rivalries involving Lesnar could cause fans to buy the pay-per-view when they may not have before.

He will face John Cena at Extreme Rules and it will be interesting to see how the pay-per-view sales on the event go.