Brock Lesnar vs. John Cena at WrestleMania 29 Would Make WWE Cool Again

Brock Lesnar is no longer “The Next Big Thing.” Lesnar is “The Big Thing” and he stretches to an audience and advertisers that the WWE is foaming at the mouth to convince is cool.

Lesnar's return to WWE could be the same effect for WWE business as Mike Tyson was for the company in 1998.

Mike Tyson coming in to be apart of WrestleMania 14 in 1998 is often credited to those who were involved in the Monday Night Wars to be one of the key moments of momentum shifting back to WWE from WCW.

Now, WWE isn't competing against WCW; it is competing against a wider range of sports and entertainment, and a big one is MMA!

I don't want to hear that UFC isn't competition to WWE. Yes, they are two different sports and forms of entertainment, but there is much crossover in the fans. Many who were fans of WWE in 1998 are now 15 years older and give more of their pay-per-view dollars to UFC.

The crowd shots for Lesnar's entrance with grown men screaming like 16-year-old girls in the 1960s seeing The Beatles was fantastic! The Rock's return to WWE in the last year didn't even bring that kind of emotion out from the audience.

Lesnar was the world champion of real fighting and he just came in with a smile on his face, faked a hand shake and laid out the guy everyone wants to hate.

Does this happen at WrestleMania 29? Probably.

There is over 360 days until WrestleMania 29 is in New York, the country's biggest media market. WWE is going to soak up every day of being able to promote the former UFC world champion—and potentially the most popular—in a big fight with WWE's top home grown star.

I believe when the numbers come out, WrestleMania 28 will be the highest-bought WWE pay-per-view event ever, surpassing the 1.2 million buys of WrestleMania 23. Lesnar versus Cena provides a great start to aiming to top that but more important, it could be a great start to a change of momentum in business.

Check out my take on what the YES chants could or couldn't do for Daniel Bryan by clicking here.

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