Skechers Super Bowl Commercial 2012: Go Run Mr. Quiggley

Moon-walking dog and Mark Cuban vs. Kim Kardashian?

Seriously, let the debates commence. If reports are true, it really did come down to this cute, cocky and quick puppy against everyone's favorite reality TV wedding star. And the dog won. Kardashian was axed:

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Apparently, the only thing with more appeal than a Kardashian is a dog. That makes perfect sense. If you think about it, few things sell better than sex and animals. Last year, Skechers went with the sex route during Super Bowl XLV. For Super Bowl XLVI, they are going to lean on an animal to sell their product. It's worth a shot. 

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Yes, it was worth a shot, and I approve. Thanks, Skechers. The shoe brand did the whole sultry Kim K thing last year for the Super Bowl. It garnered plenty of buzz, as does everything the reality star touches, tweets or feigns interest about. 

This time though, the underdog won. Literally. Bruce Horovitz and USA Today have it:

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Kardashian, the reality TV mega-star who was featured in the sneaker maker's racy Super Bowl commercial last year, has been dropped and will be replaced by a French bulldog.

The move comes about two months after Kardashian filed for a divorce from basketball star Kris Humphries. But Skechers executives insist that negative PR following the divorce filing has nothing to do with their decision.

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You can decide for yourself if the negative pub played a factor in the divorce, but, also according to USA Today, Skechers may catch some flack for this commercial as well:

We can agree on one thing, though: Anything is better than those Joe Montana spots.