Super Bowl Commercials 2012: Budweiser's Feel-Good Ad Will Have Lasting Impact

In its newest commercial, Budweiser decided to take a feel-good approach.

It's a nice, refreshing approach to a Super Bowl commercial, and it will be an all-time favorite.

The first reason is how well done the commercial is.

The situation is set up quickly. The cuts go back and forth, showing what the commercial is building towards. Finally, it all comes together with a very meaningful moment.

The commercial's climax is very cool to see. It's sheer quality makes the commercial a memorable one.

In addition, flash mobs are a modern craze. In 10 to 15 years, they will most likely not be as popular as they are today. Essentially, this commercial is representative of the times.

Working as a view into this day and age, this commercial will have a nostalgic impact on people, who will be able to use it to reminisce.

Most importantly, this commercial will have a lasting impact because it's different.

Anyone can draw up a funny commercial. We see humor on a daily basis; any old commercial can make you laugh, especially during the Super Bowl.

But it takes a special commercial to have a meaningful impact. It doesn't just get a cheap laugh; it makes you think about the greatness of sports.

It's a somber moment, and it isn't something you see very often in commercials. Similar to the Detroit ads from last year, this commercial can have a real impact on its viewers.

It's well done. It's culturally relevant, and most importantly, it's a different approach to commercials.

With those three things working for it, the new, feel-good Budweiser commercial will be relevant long after this weekend's big game.