We all know commercials are produced to make money. But after watching the latest Budweiser commercial set to air during the Super Bowl, I feel like not only supporting the brand, but hugging whoever was in charge of the ad.
In the ad, entitled "Flash Fans," the producers of Budweiser tell two Port Credit, Ontario beer-league hockey teams that they are shooting a documentary of them as they get set to play against one another.
Instead, they fill an entire empty arena with die-hard fans covered in body paint and holding thundersticks and banners. The look on the players' faces is priceless.
Obviously, Budweiser's main goal is to sell beer. However, there are ways to go about it that can actually be inspirational. These were two teams planning on once again playing in front of an empty arena. Instead, they experienced what the pros experience. Judging by the 4-3 overtime score, they may have played above expectations.
Said one player, "Not that I was ever in the professional leagues anywhere. However, this is how I would imagine it would be."
We can only imagine what it must have been for these players. To get a full crowd just once in Canada must have been a dream come true.
With so much emphasis on the pro game, it's sometimes hard to forget that all those professional players were once like these guys, fighting to make it up to the big leagues. Even if none of these guys ever make it up to the Big Show, they play the sport because they love it, which is sometimes lost in professional sports.
This was one of the most refreshing ads I've seen in a long time and we should all crack a cold one in Budweiser's honor.