Lamar Jackson, Justin Jefferson, Puka Nacua Among Athletes to Sign Gatorade Contracts

Ahead of the 2024 NFL season, Gatorade has added a crop of new stars to its roster of athletes.

Baltimore Ravens quarterback Lamar Jackson, Minnesota Vikings receiver Justin Jefferson and Los Angeles Rams receiver Puka Nacua were announced as the newest members of the Gatorade family on Wednesday. They were joined by Diana Flores, Gatorade's first-ever flag football athlete.

Jackson, Jefferson, Nacua and Flores were featured in Gatorade's new "You Know We Got IT" TV spot:

According to a release, the football campaign will also include a film narrated by Jackson that celebrates athletes' individual "IT," continuing Gatorade's "Is It In You?" tagline.

Jackson is coming off his second career NFL MVP award during the 2023 season. He threw for a career-high 3,678 yards with 24 touchdowns while adding 821 rushing yards and five more scores while leading the Ravens to the best record in the league.

Jefferson was limited to 10 games in an injury-riddled campaign but still managed to finish with over 1,000 yards for the fourth straight year. His 5,899 career receiving yards are the most through a player's first four seasons in NFL history.

Nacua was named to the Pro Bowl and earned second-team All-Pro honors in his first year after setting NFL rookie records with 105 catches and 1,486 yards.

Flores is the quarterback of the Mexican flag football team and spearheaded a gold-medal win in the 2022 World Games. She is an ambassador for the NFL and served as an offensive coordinator in the 2023 Pro Bowl Games.

Gatorade also announced that the campaign will feature a collaboration with celebrity fashion designer Kristin Juszczyk on a limited-edition drop that will be available on Gatorade iD on September 12. Juszczyk is known for her custom gameday designs. Gatorade will also be investing $100,000 through its Equity in Sport initiative to provide young female athletes with more access to flag football.