LeBron James, Stephen Curry Top NBA's Best-Selling Jersey List for 2nd Half of '22-23

To the surprise of no one, LeBron James and Stephen Curry remain the NBA's two most popular players.

The NBA announced the top jersey sellers for the second half of the 2022-23 NBA season Wednesday, with James coming out on top and Curry right behind him.

James and Curry flip-flopped positions from the first half of the season, which saw the Golden State Warriors star lead all jersey sales. Curry was coming off winning a fourth championship and winning his first Finals MVP, so eclipsing James made some sense.

In the same fashion, James became the NBA's all-time leading scorer in the second half of the 2022-23 season, which likely caused enough of an uptick in jersey sales to overtake Curry.

While they're both well into their 30s, James and Curry remain the NBA's two most recognizable faces to the casual fan. Both are once-in-a-generation superstars who forever changed basketball both on and off the floor.

While Giannis Antetokounmpo has established himself as the game's best player, the international cache of James and Curry could be too difficult to overtake until both are retired.