The implementation of NIL rules has allowed college athletes to take full advantage of the star power carried by their names. Nebraska freshman wide receiver Decoldest Crawford is doing just that with a unique deal that is a match made in heaven.
Crawford signed on to represent SOS Heating & Cooling, a Nebraska-based HVAC company.
A native of Shreveport, Louisiana, Crawford was a 3-star prospect in the class of 2022, according to 247Sports' composite rankings. He originally committed to LSU in 2019 before reopening his recruitment last December and committing to the Cornhuskers.