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Nebraska WR Decoldest Crawford Signs NIL Deal with Local Heating and Cooling Company

Doric SamJuly 28, 2022

LINCOLN, NE - OCTOBER 30: Parachuters drop onto the field before the game between the Nebraska Cornhuskers and the Purdue Boilermakers at Memorial Stadium on October 30, 2021 in Lincoln, Nebraska. (Photo by Steven Branscombe/Getty Images)
Steven Branscombe/Getty Images

The implementation of NIL rules has allowed college athletes to take full advantage of the star power carried by their names. Nebraska freshman wide receiver Decoldest Crawford is doing just that with a unique deal that is a match made in heaven.

Crawford signed on to represent SOS Heating & Cooling, a Nebraska-based HVAC company.

Front Office Sports @FOS

NIL that just makes sense.<br><br>Nebraska WR Decoldest Crawford has signed a deal to become the new spokesperson for SOS Heating &amp; Cooling โ™จ๏ธ <a href="https://t.co/JeFnYBQN6V">pic.twitter.com/JeFnYBQN6V</a>

A native of Shreveport, Louisiana, Crawford was a 3-star prospect in the class of 2022, according to 247Sports' composite rankings. He originally committed to LSU in 2019 before reopening his recruitment last December and committing to the Cornhuskers.