UConn Women's Basketball Star Azzi Fudd Signs NIL Contract with Steph Curry's Company

Tim Daniels@@TimDanielsBRFeatured Columnist IVDecember 1, 2021

Connecticut's Azzi Fudd during UConn's men's and women's basketball teams annual First Night celebration, Friday, Oct. 15, 2021, in Storrs, Conn. (AP Photo/Jessica Hill)
AP Photo/Jessica Hill

UConn freshman sensation Azzi Fudd has signed a "multidimensional name, image and likeness contract" with SC30 Inc., a brand created by Golden State Warriors superstar Stephen Curry.

Janie McCauley of the Associated Press reported Wednesday that Curry will mentor the 5'11" guard to help balance the demands of college classes, basketball and "being a face for female athletes."

"Azzi Fudd is the best choice to start a brand relationship like this because she is the next face of women's basketball and has been a part of SC30 Inc. and the Curry Brand family since she was an invitee to the All-American Camp," Curry said.

Fudd was the No. 1 prospect in the 2021 women's recruiting class based on the ESPNW rankings. The Virginia native was a standout performer at St. John's College High School in Washington, D.C.

The guard is averaging 7.5 points through her first four college appearances while serving in a sixth-woman role for the star-studded Huskies.

Fudd said she's "really excited" about the partnership with Curry and SC30, per McCauley:

"Since I first met Steph at his camp a few years ago, I've stayed connected to him and have always admired his incredible talent and accomplishments, but also his humility and the impact he has on people. As I continue to focus on becoming the best player and student I can be while in college, I also look forward to broadening my understanding of business and life beyond basketball. This partnership with Steph and his SC30 team will help me do that. I'm really excited about everything we'll do together in the future."

Meanwhile, Curry explained the NIL deal will go beyond basketball and focus on teaching the rising star about finding the "right partners" for success off the court:

"Our values are aligned when it comes to family, and in terms of hard work and for the appreciation of blessings in your life. For me, this is the right time because I have identified the platforms that I have, aligning purpose over profit, and the ability to collaborate with the right partners for the right opportunities. I want to be able to unlock that for Azzi, and for other talented athletes and influencers that see the world the same way I do. It is my hope that we can inspire the next generation of athletes and non-athletes who want to do amazing things."

Curry is one of the best in the sports world to learn from in that regard. Forbes estimates the two-time NBA MVP earns $40 million annually from endorsement deals.

Fudd and the Huskies are back in action Friday when they open Big East play by visiting Walsh Gymnasium to take on Seton Hall.