Michael Cole described it as the "Holy Grail" of the WWE, it has defined the career of so many wrestling legends, and there are so many more greats that go their whole career without winning it.
This championship has an illustrious 48 year history dating back to 1963 when Buddy Rogers was crowned the first ever WWWF World Heavyweight Champion.
In the years since, the title has been won by 42 different men, some whose title reigns defined an era, and others whose time as Champion will be quickly forgotten.
The current storyline that has captivated the imagination so many wrestling fans revolves around the WWE title and the potential that CM Punk could leave the company in possession of it.
But who will go down as the greatest WWE Champion in history?
Which Champion will be most revered in the annals of wrestling history?
The following is a slideshow in which I count down the greatest WWE Champions in the history of the wrestling business.