NASCAR championship-winning crew chief Ray Evernham is back at Hendrick Motorsports after being away from the team for 12 years, but this time in a different role other than sitting on top of the box of the team's most successful driver.
Evernham, who guided Hendrick Motorsports driver Jeff Gordon to 47 wins, along with three of his four NASCAR Winston Cup championships between 1992 and '99, has been hired by Rick Hendrick to consult on special projects associated with the Hendrick empire.
"Hendrick Performance parts and cars will have a racing pedigree, and Ray is someone who will help ensure that on behalf of our customers and dealers," Hendrick said after announcing Evernham's return to the organization.
Hendrick also added, "He's assembled a terrific group of people at REE, and I see a lot of opportunities for them to be a valuable resource for our organization on projects like this. I know the kind of high standards Ray sets."
Ray Evernham Enterprises will be responsible for overseeing the Hendrick Performance retail brand of high-performance parts, which also includes vehicles, products and related services.
Evernham, who founded his company in 2008, was best known for being one of the most successful crew chiefs in NASCAR, along with owning his own Sprint Cup team after leaving HMS in 1999. Evernham also worked as an analyst for ESPN during the racing season.
"Rick and I have had many conversations over the years about our passion projects, and there's so much crossover with what we enjoy working on," said Evernham, 53, CEO of Ray Evernham Enterprises.
Evernham also added, "We both sense an opportunity to do some unique things, whether it's with performance parts and cars, his dealership business (Hendrick Automotive Group) or other ways to build the Hendrick brand."