NASCAR

Bass Pro Shops Picks Up Sponsorship for RCR No. 3 CWTS Austin Dillon

WATKINS GLEN, NY - AUGUST 10:  Team owner Richard Childress (L) talks with Kevin Harvick, driver of the #2 Shell/Pennzoil Chevrolet, before the NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips at Watkins Glen International on August 10, 2009 in Watkins Glen, New York.  (Photo by Todd Warshaw/Getty Images for NASCAR)
Todd Warshaw/Getty Images
Sal Sigala Jr.Senior Analyst IJanuary 20, 2010

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Richard Childress Racing and Bass Pro Shops have reached a partnership agreement for third-generation driver Austin Dillon to compete in the No. 3 Bass Pro Shops Chevrolet Silverado for the majority of the 2010 NASCAR Camping World Truck Series schedule.

This RCR/Bass Pro Shops partnership is the latest chapter of a relationship which began in 1998 when the nation’s No. 1 outdoor retailer signed on as an associate sponsor of RCR’s No. 3 GM Goodwrench Chevrolet Monte Carlo with legendary driver Dale Earnhardt.

The relationship continued with Kevin Harvick and the No 29 Chevrolet and, in 2004, Kerry Earnhardt, Dale’s eldest son, drove RCR’s No. 33 Bass Pro Shops Chevrolet Monte Carlo in six Sprint Cup Series races.

“All of us at Bass Pro Shops and Tracker Boats are tickled to death to once again partner with Richard Childress and the RCR team,” stated Bass Pro Shops founder Johnny Morris. “Austin is a promising young driver with a great future ahead of him, and he also has a passion for hunting, fishing, and conservation just like his grandpa.”

Bass Pro Shops was founded in 1972 and is headquartered in Springfield , Mo. The outdoor retail leader has 56 stores throughout the United States and Canada , serving over 100 million sportsmen a year.

Dillon, 19, is the grandson of RCR President and CEO, Richard Childress , and the son of Mike Dillon , a former NASCAR driver who is now RCR’s vice president of competition. The Clemmons, N.C., native began his racing career in 2005 driving Bandaleros and Legends cars, progressing to dirt and asphalt Late Model cars by 2007.

He earned rookie of the year honors and finished second in the 2008 NASCAR Camping World Series East point standings.

That same year, Dillon made his NASCAR Nationwide Series deb ut at Richmond International Raceway in September and earned a fourth-place finish at Memphis Motorsports Park in October in only his second race.

In 2009, Dillon competed in the NASCAR Camping World Series, ARCA Series, Nationwide Series and made two starts in the NASCAR Camping World Truck Series driving RCR’s famous black No. 3 Chevrolet Silverado.

“I’m very excited about welcoming Bass Pro Shops back to RCR,” said Dillon.

“Hunting and racing have always been two of my family’s biggest passions and to be able to bring them together through Bass Pro Shops is truly special." Dillon also added that, "This great partnership will create more awareness to hunting and wildlife conservation.”

RCR won the first NCWTS race, at Phoenix International Raceway, and went on to capture the series’ first championship in 1995 with Mike Skinner driving the No. 3 GM Goodwrench Service Chevrolet Silverado.

Skinner won 16 races in two seasons and Jay Sauter would earn four more victories before RCR discontinued the program at the conclusion of the 1999 season.

In 132 NCWTS starts, RCR-prepared trucks earned 20 victories, 59 top-five and 85 top-10 finishes.

“It’s great to see the black No. 3 Chevy Silverado back on the track, especially with Bass Pro Shops on board with the program,” said Richard Childress, president and CEO of Richard Childress Racing.

“I’m proud to have personally endorsed Bass Pro Shops since 1998 and I look forward to this exciting new chapter of our partnership. The great things Johnny Morris and Bass Pro Shops do for wildlife and outdoor conservation is very important." Childress also added that, "Austin and I are proud to spread the word about conservation as well as making the youth of America more aware of the importance and fun of hunting and fishing and conserving the great outdoors.”

Photo credit to Harold Hinson Photography

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