LeBron James Goes Dark on Social Media for 2017 NBA Playoffs

Alec NathanFeatured ColumnistApril 15, 2017

ATLANTA, GA - APRIL 9:  LeBron James #23 of the Cleveland Cavaliers handles the ball during a game against the Atlanta Hawks on April 9, 2017 at Philips Arena in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Kevin Liles/NBAE via Getty Images)
Kevin Liles/Getty Images

As has been the case since 2012, LeBron James is going dark on social media for the NBA playoffs. 

The three-time champion made as much clear late Friday evening, when he posted one last time before the Cleveland Cavaliers begin their postseason quest to repeat as champions: 

James has been running with the "Zero Dark 23" mantra since his days with the Miami Heat, and it's served him well considering he's a three-time champion. 

With distractions from Twitter and Instagram out of sight and out of mind, James will try to start the 2017 postseason on an encouraging note when the second-seeded Cavaliers host the seventh-seeded Indiana Pacers at 3 p.m. ET (ABC) on Saturday.