As shown on the United States Patent and Trademark Office website, Rousey's newest trademarks could see her launch FTA-related apparel, electronics and other potential accessories.
Rousey previously filed trademarks for other phrases, including "DNB," which stands for "Do Nothing B---h," per Rovell. She used the phrase during the buildup to her women's bantamweight title defence against Holly Holm, who shockingly handed Rousey the first loss of her MMA career.
The 29-year-old hasn't set foot in the Octagon since and recently revealed the loss shook her confidence to the point she even contemplated suicide. Appearing on The Ellen DeGeneres Show (h/t ESPN.com's Brett Okamoto), she said the thought crept into her mind immediately after the bout:
Honestly, my thought in the medical room, I was sitting in the corner and was like, "What am I anymore if I'm not this?" Literally sitting there thinking about killing myself. In that exact second, I'm like, "I'm nothing. What do I do anymore? No one gives a s--t about me anymore without this."
I looked up and saw my man, Travis [Browne], was standing there. I'm looking up at him and was just like, "I need to have his babies. I need to stay alive."
In the same interview, she confirmed she intends to return to the Octagon and face Holm again, and it seems Rousey has already found the catchphrase she needs to motivate herself. Like DNB, FTA will surely stir up plenty of controversy, and podcaster Steven Crowder isn't a fan:
Steven Crowder @scrowder
Ronda Rousey with new #FTA slogan yet again reinforces why all decent people love @HollyHolm...2016-1-20 15:20:09
It's a clear message to her detractors and the people who doubt whether she has what it takes to return to the UFC and dominate the sport once again. Rousey has never been afraid to ruffle some feathers, and it seems her time away from the Octagon hasn't changed that.