Being a three-time NFL Defensive Player of the Year may be its own reward, but it certainly doesn't come without other benefits.
Take, for example, your own exclusively brewed beer.
In addition to the inside of the cold ones having a signature spin, the bottles were imprinted with a football-textured label and, naturally, emblazoned with the defensive end's No. 99.
The dominant defender seemed grateful for the gesture, tweeting along with photos that the surprise was "incredible!" His nine best buds, along for the ride on their annual trip, would probably agree.
JJ Watt @JJWatt
When Guinness brews you your own personal beer.... Incredible!!! https://t.co/5aVAQ5Xrz52016-2-12 14:20:12
If that's the kind of loyalty the league's best defensive player has maintained for his high school friends, the brewery's gesture may prove to be fruitful. Perhaps one day when Watt wins a Super Bowl ring, he'll think of Guinness during the postgame interview.
[Twitter, h/t the Houston Chronicle]