Super Bowl entertainment spans well beyond the playing surface, and Sunday's showcase between the Denver Broncos and Carolina Panthers was no different.
Advertisers came through with hysterical commercials during what's sure to be the most-watched sporting event of the year, with innovation and some spot-on pop culture references creating serious buzz during and after the game.
Of course, it's no surprise advertisers put their best foot forward Sunday. According to USA Today's Chris Woodyard, 30-second television spots for Super Bowl 50 were sold for up to $5 million.
With all that in mind, here's a rundown of some ads that turned heads Sunday evening on CBS.
Drake and T-Mobile Make Magic
Credit T-Mobile for having a great sense of humor.
Playing off of Drake's smash hit "Hotline Bling," which features the lyrics "You used to call me on my cell phone," the wireless carrier provided a fictitious behind-the-scenes look at how the rapper's famed music video shoot could have turned out.
Keep the "Hotline Bling" memes coming, folks. They're still undefeated.
Football Is Family
You won't find a more heartfelt Super Bowl ad than the one the NFL produced.
All year long, the NFL ran ads with the tagline "Football Is Family," and things came full circle when the league took time to produce this masterpiece.
"We wanted to do something that stuck with the theme that also captured the excitement of the game," NFL chief marketing officer Dawn Hudson said, per ESPN.com's Darren Rovell. "Since it was Super Bowl 50, we also charged our ad firm (Grey New York) to help us look back a little bit while having an optimistic look forward to the future."
Heinz Hits Peak Cuteness
Take a bow, Heinz.
Adorable dogs are a sure way into viewers' hearts, and the condiment brand nailed this Super Bowl spot with a parade of dachshunds leaping into the arms of ketchup bottles.
There's a reason this ad was a viral success all week leading up to the big game.
NFL Dads Show Their Softer Side
Pittsburgh Steelers running back DeAngelo Williams, Dallas Cowboys tight end Jason Witten and New Orleans Saints tight end Benjamin Watson all took time out of their busy schedules to serve as voices in Pantene's "Strong Is Beautiful" campaign, and it will just about make your heart melt.
Few ads—if any—matched the emotion evoked by Pantene's effort. Bravo.
You're Not You When You're Hungry
Willem Dafoe as Marilyn Monroe? You have our attention, Snickers.
Amy Schumer and Seth Rogen for Bud Light
It's an election year, which means political satire is seemingly everywhere.
But despite the saturation, Bug Light hit this effort out of the park. Headlining a new political party, Amy Schumer and Seth Rogen reminded us of what's important—like Paul Rudd.
Kevin Hart as the Ultimate Helicopter Parent
Hyundai turned to America's favorite comedian for some laughs in a commercial that highlighted the car's new GPS tracking feature, and Kevin Hart delivered.
Helen Mirren For Budweiser
We'll leave you with one golden rule: Always listen to Helen Mirren.