When you spend $1.2 billion on a new stadium, you want to make sure you can make your money back. When your name is Jerry Jones, you usually find a bunch of new ways to not only pay off the loans, but get rich quick.
One of Jerry's ways to make money at JerryWorld is hosting college football games. This season, in addition to the 2010 Cotton Bowl game, he scheduled three games.
The first and most exciting match-up is the Oklahoma-BYU game on Sept. 5, the only game featuring two teams currently ranked.
On Oct. 3, Texas A&M and Arkansas square off.
On Nov. 28, Texas Tech and a much-improved Baylor finish the regular season.
While the two later games featured two teams within easy driving distance, picking BYU was a little bit more of a gamble.
BYU has a national name and a national following, but would the fans come down to North Texas for an almost certain defeat?
This gamble proved very worthwhile to Jerry Jones. BYU, who usually brings 10,000 or more fans to its games against TCU, had over 15,000 requests for its initial allotment of 7,500 tickets.
Current estimates are that BYU fans will occupy one third of the 72,000 seats at JerryWorld.
With a sell-out of the seats, Jerry has decided to sell 20,000 standing-room only tickets, called Spirit Passes, for the six end-zone decks for a mere $25.
Each deck has space for several thousand fans along the rails with end-zone viewing of the field, plus a view of the 48 foot wide 1080p screens.
Scalpers and re-sellers are already selling the Spirit Passes for above face value, making even these into a hot ticket.
Looks like Jerry is going to make an extra half-million without even providing seats.
These same passes are available for Cowboys games for twenty-nine dollars, giving the average fan a chance to see a game and not give up their first-born son.
Whether BYU will be provide the Sooners will a challenge remains to be seen, but fans of both teams will enjoy the greatness of JerryWorld.
Jerry has secured the commitment of ESPN to broadcast annual games at the beginning of the season between top teams. Both BYU and Oklahoma will receive bowl game-like payouts for appearing.
We do know one thing. Jerry Jones has done it again. Love him or hate him, his football palace will provide fans, rich or poor, with a great experience and a great atmosphere.
Maybe it will even open with a huge upset.