As the football pre-season games kick off this week and weekend, any Pittsburgh Steeler fan can tell you about the power of the "terrible towel," waved proudly in support of the home team.
This week, Tony Stewart, NASCAR champion and current points leader in the Race to the Chase, unveiled his own version of his team Old Spice "terrible towel."
After Stewart won the rain-postponed Cup race at Watkins Glen on Monday, he took his Old Spice towel to Victory Lane to wave in celebration.
This towel, soaked with champagne and Tony's own sweat after driving a Heluva Good! race at the Glen, has been autographed and donated once again by Stewart to be auctioned off for charity.
After the Pocono race, Stewart auctioned off his fire suit for charity. That "Swagger Suit" sold for almost $2,500, according to those in charge of the auction.
Stewart has committed to turning over his Old Spice "terrible towel" after every victory he has this season. This particular towel is special to Stewart as this was his first win with Old Spice as his primary sponsor.
"Old Spice has been with me for a long time," said Stewart. "I'm excited to take them to Victory Lane as primary sponsor for the first time this season."
Stewart continued, "Every time I win, waving the Old Spice towel has become just as much a part of the celebration as champagne."
"The best part is turning the towel over to Old Spice to auction off for charity," summarized Stewart. "Over the years, together we've raised almost $25,000 for my Foundation and helped countless people."
The auction is currently running and will close at the end of this weekend. Fans can place a bid for the autographed towel by logging onto www.OldSpice.com or www.TonyStewart.com.
Stewart fans can not only get their own signed Smoke version of the "terrible towel", but they can also help chronically ill children, drivers who have been injured in motorsports, and abused animals.
Photo Credit: CIA Stock Photography