After a disappointing showing at WWE Battleground, it's important that the WWE hit the nail on the head when it comes to one of its biggest shows of the year.
SummerSlam often delivers a lot in the way of excitement and drama, and the card is shaping up pretty nicely to ensure the 2014 edition does the same.
Still a few weeks out from the event, there is plenty to be done in the way of promoting the big matches on the card. Whether that be in the ring or with a microphone in hand, the WWE has to think smartly if it is to execute a fantastic show.
As we all know, the show itself is largely dependent on a solid few weeks of preparation and hype.
How can the WWE best prepare the top matches at SummerSlam? Let's take a look.