WWE SummerSlam 2014: Smart Builds for PPV's Top Feuds

Aaron Bower@@aaronbowerFeatured ColumnistJuly 31, 2014

WWE SummerSlam 2014: Smart Builds for PPV's Top Feuds

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    After a disappointing showing at WWE Battleground, it's important that the WWE hit the nail on the head when it comes to one of its biggest shows of the year.

    SummerSlam often delivers a lot in the way of excitement and drama, and the card is shaping up pretty nicely to ensure the 2014 edition does the same.

    Still a few weeks out from the event, there is plenty to be done in the way of promoting the big matches on the card. Whether that be in the ring or with a microphone in hand, the WWE has to think smartly if it is to execute a fantastic show.

    As we all know, the show itself is largely dependent on a solid few weeks of preparation and hype.

    How can the WWE best prepare the top matches at SummerSlam? Let's take a look. 

Brie Bella vs. Stephanie McMahon

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    Perhaps the most exciting feud in the Divas division since the days of Trish Stratus vs. Lita?

    Questionable, but one thing you can't deny is that Brie vs. Stephanie has got everyone talking.

    They were given the honor of closing Raw recently, and the angle where Stephanie was arrested was a fantastic piece of TV.

    Perhaps the temptation here to build this feud up would be to incorporate the husbands into the mix. However, that simply cannot happen. Brie has stepped out of Daniel Bryan's shadow since he slipped away from WWE TV. Letting him recover from his injury should be the priority rather than having him shadow Brie.

    Similarly, Triple H will be (hopefully) tied up elsewhere, so it's important Stephanie is allowed to do her thing on her own.

    If they're allowed a fair share of the spotlight, it has all the ingredients to be a shrewd addition to SummerSlam. 

Bray Wyatt vs. Chris Jericho

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    Of all the matches on the SummerSlam card, this one perhaps needs more promotion and hype than the rest.

    It shouldn't be like that, but Chris Jericho and Bray Wyatt's contest at Battleground really did fail to captivate the imagination. Therefore, the onus will be on these two to up the stakes at SummerSlam.

    In all fairness, Wyatt has the perfect foe in Jericho, who is starting to shake off his ring rust since returning to the WWE. It would be nice to see him keep competing until SummerSlam itself to ensure he is ready for Wyatt.

    As for Wyatt, he simply needs to keep surprising everyone with his impromptu appearances by Jericho's side. That is essentially what made him so popular—that he could turn up at any moment throughout a show. 

Roman Reigns vs. Randy Orton

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    In truth, this match has the potential to steal the show and be a real star turn. However, "potential" is probably the biggest word in that sentence because both men have to up their game.

    They were both disappointing at Battleground. Then again, so were a lot of WWE stars.

    On the other hand, Orton's dismantling of Reigns on Raw the night after Battleground was intense and reminded everyone just what a demonic heel he can be.

    Orton seems to be drifting further away from The Authority and becoming somewhat of a mercenary. With that being said, Triple H's involvement in this match will be crucial, and it's key that Orton and Triple H stay on the same page.

    That creates a devious numbers game for Reigns, who seems to entertain when faced with a difficult situation. It would be nice to see Reigns get his hands on Seth Rollins and Kane in the build to SummerSlam as well. That would really crank up the interest in this contest. 

Brock Lesnar vs. John Cena

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    When talking about smart builds for the top matches at SummerSlam, this contest is the one that perhaps needs the most explaining.

    It's pretty obvious that Lesnar isn't going to be appearing on every edition of Raw and SmackDown until the match, such is his light schedule with the WWE.

    So how do you push and promote the meeting?

    That is where the attention turns very much to Paul Heyman.

    He and Cena had interesting chemistry on Raw this past week, and that looks to be where the hard yards will be put in when preparing for this match.

    Any sort of contest that Cena takes part in will be merely routine, so you aren't going to get much hype from those—especially with Lesnar not being in attendance.

    This one will be all about the talking, which will be music to Heyman's ears.

    Give him a microphone, and let him sing.