The Only People in Sports Who Matter (to the Media)

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The Only People in Sports Who Matter (to the Media)

There's no doubt that the athletes who dominate sports media coverage are often more than deserving of the attention.

We rarely question why Derek Jeter getting healthy is a story or why Peyton Manning leads the top headlines on SportsCenter.

But, it's undeniable that there exists a relationship between the media and its top newsmakers, which shapes sports coverage and dictates programming.

So, it's no surprise that a particular group of men and women dominate headlines in the sports media.

Do they grab every headline? No. But do they occupy a space in sports media that simply cannot be ignored? Yep. Is a story bigger because they are mentioned? Yep.

These are the only 25 people in sports who matter (to the media).

 *Editor's Note: Tim Tebow missing the cut was intentional.

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