There's no doubt that the athletes who dominate sports media coverage are often more than deserving of the attention.
We rarely question why Derek Jeter getting healthy is a story or why Peyton Manning leads the top headlines on SportsCenter.
But, it's undeniable that there exists a relationship between the media and its top newsmakers, which shapes sports coverage and dictates programming.
So, it's no surprise that a particular group of men and women dominate headlines in the sports media.
Do they grab every headline? No. But do they occupy a space in sports media that simply cannot be ignored? Yep. Is a story bigger because they are mentioned? Yep.
These are the only 25 people in sports who matter (to the media).
*Editor's Note: Tim Tebow missing the cut was intentional.