Manchester United

Nike to Terminate Manchester United Sponsorship Agreement

MANCHESTER, ENGLAND - MAY 06:  Shinji Kagawa of Manchester United looks on during the Barclays Premier League match between Manchester United and Hull City at Old Trafford on May 6, 2014 in Manchester, England.  (Photo by Alex Livesey/Getty Images)
Alex Livesey/Getty Images
Nick AkermanFeatured Columnist IVDecember 31, 2016

Manchester United fans may be getting used to the 2014-15 home shirt, but fresh on the back of Monday's reveal, it has been announced that the design will be Nike's last.

The American company have supplied United's shirts since 2002, taking over from Umbro, but the need to spend so heavily is now reportedly being questioned by those in charge, per Alex Richards of the Mirror, who quotes a source from Reuters:

Clearly Nike's football business is booming and they could easily afford to do this (deal). They had the right to match any other offer but looking at the deal on the table, they will walk away as it doesn't make commercial sense.

Nike later confirmed the report in a statement to Mike Keegan of the BBC:

United were set to pocket a record £60 million-per-year deal across a decade starting from the 2015-16 campaign, noted in Richards' report. It is now suggested Adidas could swoop to land a deal, despite Nike being allowed to match any offer, suggesting the famous three stripes may don United's shirt for the first time since 1992.

Worryingly, one must ask why Nike would turn down the chance to continue designing and selling United's kit.

A deal that "doesn't make commercial sense" may have been helped along when David Moyes' stuttering season saw United miss out on the Champions League, limiting their exposure across Europe and adding no guarantee of further European football down the line.

Although this is perhaps dramatic, the situation certainly doesn't help. It would be unthinkable to suggest Nike would drop United if the club—for argument's sake—had just won the European Cup and still included Cristiano Ronaldo in their lineup.

David Kent of the Daily Mail writes that Nike "insist" they are still in talks, while Tariq Panja of Bloomberg suggests the deal will come to an end due to United wanting "more than" £60 million per year.

Nike's decision to exit a relationship with the Red Devils would emerge shortly after they stopped supplying Arsenal's kits after the Gunners accepted £30 million each season from Puma. 

Feedback on United's potentially final Nike shirt remains mixed, mainly due to the attention-grabbing Chevrolet logo planted in the middle of an otherwise slick design. The club tweeted an exclusive first image of the style on Monday, with reaction highlighted by Rob Dawson of the Manchester Evening News:

United will certainly be hoping to tie down a record £600 million contract for the next decade, especially now Champions League football isn't guaranteed.

This will help make up some of the potential £30-£70 million lost per season from not participating in the elite competition, reported by ESPN. The added funds will also ensure Louis van Gaal can build a squad for the future, an important factor to sustaining the kind of success United have built their brand upon.

Supporters are unlikely to be fazed by which company produces their kits, as long as the money continues to roll in. 

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