So...NBC Thinks Rachel Ray Is More Important Than Wimbledon?

Anthony EmersonAnalyst IJuly 3, 2009

WIMBLEDON, ENGLAND - JULY 03:  Andy Roddick of USA plays a backhand during the men's singles semi final match against Andy Murray of Great Britain on Day Eleven of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 3, 2009 in London, England.  (Photo by Clive Brunskill/Getty Images)

Wimbledon is the single most prestigious tournament in any sport of all time. The All England Club and its famous grass courts are among the most recognizable aspect of any stadium (or court).

When the men's semifinals first match (Roger Federer of Switzerland vs. Tommy Haas of Germany), starting at 6:00 AM Eastern and being broadcast on ESPN 2, ended early with Federer defeating Haas 7-6 (3), 7-5, 6-3, the Wimbledon schedulers continued with the men's semifinals matches, starting the Battle of the Andys, with Andy Roddick of the USA vs. Andy Murray of Scotland.

Murray vs. Roddick was going to be broadcast on NBC, and was set to start at 12:00 noon Eastern.

Because Haas vs. Federer ended so soon on ESPN 2, ESPN network executives started broadcasting last years Wimbledon final, featuring Rafaeal Nadal against Federer. When the Roddick vs. Murray match started, NBC had started their regularly scheduled programming of Rachel Ray.

Something's not right here.

After Federer vs. Haas, I tuned to NBC in hopes of finding out who would face Federer in the Finals.

I instead got a recipe for snickerdoodles.

So I tuned back to ESPN 2, finding out that they were still broadcasting Federer vs. Nadal 2008 Wimbledon Final. I went down one channel to ESPN, and they were still showing SportsCenter.

NBC had an obligation to show Roddick vs. Murray, and instead they showed Rachel Ray. ABC would've stopped Lost if the NBA Finals started early. FOX would've stopped Family Guy if the MLB All-Star Game started late. So why doesn't the same apply to NBC?

Because NBC thinks Rachel Ray is more important than the Men's Wimbledon Semifinals. This better not happen for the Wimbledon Finals.