Allira Cohrs doesn’t sit around and wait for opportunity to come knocking.
Instead, she sets her stance, clinches her fists and knocks opportunity to the ground with a relentless charge of ambition.
Her goals aren’t dreams; they are reality.
Born in Sydney, Australia, Cohrs has been hustling and bustling in the modeling industry since 2005.
Ranked as the No. 53 sexiest woman in the world by magazine FHM, Cohrs has recently risen to prominence in the hard-hitting world of mixed martial arts as both a host and an ambassador for the sport.
A longtime fight fan, Cohrs originally wanted to get involved in the MMA industry as an Octagon girl for the UFC.
A strategic campaign on Twitter, instead, landed her a gig as a host for the now-defunct Fight Day Live on Heavy.com.
Since then, her career has skyrocketed and Ms. Cohrs is now on the fast track to becoming one of the most recognizable women in the MMA community.
This is her story.
“It all started with me wanting to be affiliated with the UFC,” Cohrs told Bleacher Report.
“So I just kind of went on an absolute barrage on Twitter and pretty much bombarded Dana White with tweets. Eventually I got noticed and everything MMA-wise just spiraled from there. It’s a tight circle so once people started noticing me, it created a snowball effect. Now I’m on a really big snowball.”
Indeed she is.
Cohrs was recently featured as a presenter on the 2013 World MMA Awards alongside UFC Hall of Famer Royce Gracie. The pair presented UFC women’s bantamweight champion Ronda Rousey with her award for Female Fighter of the Year.
She is also currently working on several different projects for UFC.com in Australia that are bound to light the MMA world on fire over in the Land Down Under.
Australia is quickly becoming a hotbed for dynamic MMA prospects. With an influx of new talent from the TUF Nations show, the UFC has more Aussies on the roster than ever before. Cohrs believes this is simply the beginning of the takeover.
“Right now, MMA is really starting to blow up in Australia. Everyone is UFC-crazy and women are getting more into it as well. There is more of an awareness about the sport now and I’m confident that things are really going to kick off for us very soon,” Cohrs said.
“George Sotiropoulos was kind of like, the original Aussie fighter that I took notice of in the UFC. He was the guy that I always used to cheer for back when there was really nobody else [from Australia] to cheer for. We didn’t really have many Aussies in the UFC back then but now we’ve got a bunch. It’s definitely blowing up at a quick rate.”
We are only three months into 2014 and already this has been the year of Allira Cohrs. She is making moves and taking names both as a sexy fitness model and an articulated MMA host.
Ms. Cohrs has no plans of slowing down either. Whether it’s becoming a UFC Octagon girl or a broadcaster for a major sports media outlet, Cohrs is relentlessly chasing excellence. She will get it.
“Right now, I honestly don’t know if I want to push myself more in one area over the other. I really do enjoy broadcasting though and plan on having a career in that field for sure,” Cohrs said.
“Whether it’s for the UFC, ESPN, FOX Sports 1 or wherever: I am determined to make it happen. That’s what I’m going after this year and I always get what I set after for.”
It’s that passion and drive that separates Allira Cohrs from the rest of the pack. Other models and broadcasters might be content on waiting for good things to happen to them. Cohrs doesn’t wait; she kicks the door of its hinges and makes it happen.
“I always write all of my goals down on a massive whiteboard and it’s really cool when I get to take it off. Being a broadcaster and a voice for MMA is definitely on my radar this year,” Cohrs said.
“I never take no for an answer. I kick down doors until I get what I want.”
Mitch Ciccarelli is a featured columnist for Bleacher Report and co-host of Alchemist Radio. He is also a United States Airman. Follow him on Twitter @MitchCiccarelli.