The Super Bowl is usually the most watched television event in the U.S. each year, with over 100 million people tuning into the broadcast annually.
Some people are in it for the football, while others are just along for the ride. Which is what the massively hyped up halftime show and the ridiculously expensive and elaborate commercials are all about—assuring there’s something for everyone.
Anytime you’ve got 200 million eyeballs glued to the television, advertisers are obviously going to take notice. Each year companies trip over themselves for the privilege of dropping $4 million on a single 30 second spot.
Of course, some do better than others making the most of their money.
Let’s take a look at the good, the bad, and the why’d they even bother Super Bowl spots of 2014. Check back throughout the game for updates on commercials as they air.
*Find me on Twitter and let me know your favorite spots! @blamberr