Terry Crews? The Muppets? All in one car together?
Um, yes please.
Toyota's Super Bowl commercial for the new Highlander featured all of the above. No room for boring, indeed. Check it out below.
This was a fun way to pound into viewers' brains the notion that the Highlander is roomy and can fit a bunch of friends and their musical equipment into the vehicle. Ah, and that if people buy the Highlander they'll suddenly find themselves in the middle of bingo night, a rock concert, a vineyard or an impromptu parade.
Hooray for advertising!
But seriously, there are so many wonderful things about this ad. For starters, it's a nice reminder that the newest Muppet movie, Muppets Most Wanted, comes out on March 21, starring Ricky Gervais and Tina Fey. Oh, and there are enough cameos to make any fan excited. Plus, that Kermit the Frog fellow will be there, too.
And landing Crews for this was a nice touch. You may know him from the very funny Fox comedy, Brooklyn Nine-Nine, or his role as Herbert Love from Arrested Development. Or perhaps you recognize him from the mind-bending Old Spice commercials he has appeared on.
I prefer him with the Mu-mu-mu-mu-mu-mu-MUPPETS!
Of all of the various Super Bowl commercials from the evening, this was one of the most fun. I mean, it's hard not to enjoy anything with the Muppets.
Well, unless you're a Statler and Waldorf type.
Ah, they're the best. And the worst. Do you think this article has put them to sleep yet?
Did the commercial make me suddenly want to buy a Highlander? Probably not.
But if I'm in the market for a vehicle, do I now know the Highlander is roomy? Well yes, I do. And hey, any company that employs the Muppets to make that point is alright in my book (which, of course, is exactly what they're banking on).
So, well done, Toyota, for the fun commercial. And well done, Muppets, for remaining so relevant and so awesome after so much time. You truly are the best.