It's been quite a week if you're a fan of shiny new Formula One cars, and as we reach the official winter testing period Mercedes-Benz has become the latest team to reveal its creation in the shape of the W05.
The company unleashed its newest baby to the world on Twitter:
Designed in Brackley and Brixworth, England, this is the "first all-new Silver Arrow to hit the track since 1954," per the official Mercedes F1 website.
Initial talks surrounding the latest car date back to 2010, when designers began to harness ideas of how to best utilise the ever-evolving technology of F1, such as the 1.6-litre V6 Hybrid Power Unit, which replaces the 2.4-litre V8's of old, per Andrew Benson of BBC Sport.
Despite a fresh outlook, this is very much a car that celebrates the history of Mercedes. It has been 120 years since the motorsport team formed, and also 80 years since the arrival of the first Silver Arrow, making this a particularly special car at the onset of a "greener" era for the sport.
"It is always exciting to pull the wraps off a new car for the first time but even more so at the start of this momentous 2014 season," said Toto Wolff, head of Mercedes-Benz Motorsport on the team's official website.
Mercedes previously confirmed it would show a message of support for Michael Schumacher, who remains in an artificial coma after suffering a severe head injury while skiing, per Don Mackay of the Mirror.
The "#KeepFightingMichael" text can be seen on the car during the week's testing in Jerez:
Red Bull and Caterham are expected to reveal their latest cars on Jan. 28, so remain on Bleacher Report to receive all of the information as it happens.