Cristiano Ronaldo was in the Palacio de Cibeles in Madrid to launch his new underwear range on Thursday.
The Portuguese footballer, who had already modelled pants for Armani, has now gone solo. Time will tell how the Real Madrid star will fare as a part-time underwear entrepreneur.
Given his profile, there was no shortage of interest in the launch—and, accordingly, rather a lot of pictures.
We take a look through the best, and add a few captions to them, based on things Cristiano probably was (not) thinking.