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When the Cleveland Browns drafted Colt McCoy in the third round of the 2010 draft, the plan was to let him ride the bench and develop his game behind Jake Delhomme and Seneca Wallace. However, Delhomme and Wallace both fell injured early in the season and McCoy took over starting duties in Week 6.
In his first year, McCoy completed 135 of his 222 pass attempts, for 1,576 yards, six touchdowns and nine interceptions. Though not the most impressive set of numbers, consistency wins out when it comes to the quarterback position and McCoy was named the starter for 2011.
In 2011, McCoy completed 265 of his 463 attempts for 2,733 yards, 14 touchdowns and 11 interceptions along with five fumbles. He was hamstrung by a number of things, some his fault (lack of arm strength) and others not (a messy receiving corps highlighted by Greg Little and his 14 dropped passes). The powers-that-be were not impressed enough to keep McCoy as their starting quarterback and they drafted Brandon Weeden in Round 1 of the 2012 draft, effectively ending McCoy's tenure in Cleveland.
This was further cemented when the Browns were sold to Jimmy Haslam and he brought in Mike Lombardi and Joe Banner to run the team's football operations, along with new head coach Rob Chudzinski and offensive coordinator Norv Turner.
Though Weeden, too, may not be the Browns' long-term answer at quarterback (they now have Jason Campbell to provide competition), the brain trust determined that McCoy's time in Cleveland was up, trading him to the San Francisco 49ers in 2013 along with a sixth-round pick for their fifth- and seventh-round picks.
Stability at quarterback is very important, especially for a team like the Browns which has lacked it for so long, but productivity still outweighs it. McCoy couldn't be as productive as the Browns liked, and they wanted to move on. It's hard to blame them for drafting him, especially when the head coach that did so didn't expect him to start as a rookie and also planned on being in town for more than two seasons.