Serena Williams, Gatorade Host G2 Everyday Athlete Search
Serena Williams teamed up with Gatorade G2 at Hollywood's Roosevelt Hotel to select who will appear alongside her in a new national "Everyday Athletes" ad campaign for the Gatorade G2 low-calorie sports drink.
The G2 Everyday Athlete Search featured five semi-finalists, all named Serena, who traveled to the event from around the country to discuss their personal stories of how sports and exercise have helped them overcome a challenge or allowed them to reach and accomplish a significant, personal goal.
The host of the event was upcoming "Dancing with the Stars" competitor Nancy O'Dell.
Serena and representatives from Shape Magazine and Gatorade G2 selected winner Serena Cuevas, 23, from San Diego, Calif., based on Cuevas' story of growing up with a passion to dance that was sidetracked by a horrific car accident at the age of 17.
She was told by the doctors she may never dance again. With determination and passion, Cuevas recovered and went on to compete in national and international salsa competitions, as well as establish her own dance company (Deseo Dance Co.) in San Diego.
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Cuevas will appear with Serena Williams in the national ad campaign beginning this spring.
In addition to Serena Williams, G2 is also unveiling three more "everyday athlete" ads, featuring the NBA's Kevin Garnett, WNBA's Candace Parker, and Gold Medal Beach Volleyball star Kerri Walsh with their "everyday athlete" counterparts.
Others are invited to share their own "everyday athlete" stories at missionG.com, the new sports and entertainment portal for Gatorade.
"Whether you are Serena Williams or Serena Cuevas, we all have it within us to achieve our dreams and goals, thanks to sports, exercise, and being active," said Sarah Robb O'Hagan, chief marketing officer for Gatorade. "This G2 campaign invites more consumers to see themselves as athletes while motivating them to be the best they can be."
For more information on the low-calorie G2 beverages, visit Gatorade.com. To view the G2 Everyday Athlete Campaign, visit missionG.com.
(via PR Newswire, Photo by Chris Weeks/WireImage)
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