Sports anchor Bob Costas was making a well-intended comment on how Black American Gabby Douglas winning a gold medal in a gymnastics competition might inspire more Black American girls in the future.
It was a nice observation that turned into something else completely by those looking too closely at the television ad that would follow.
Animal Practice, a new NBC comedy series, aired an ad featuring a monkey performing gymnastics immediately after NBC's coverage of the Douglas' gold medal victory in gymnastics.
Obviously this conjured up racist monkey imagery from America's old unfortunate closet of skeletons.
But to let those skeletons override Douglas' accomplishments is not fair to Douglas' tireless effort to be the best she could be in representing her country, America.
Costas meant well. NBC meant well. The ad would normally be funny, but just was ill-timed. Nobody should accuse NBC of being racist. They've apologized even though they don't have to. Get over it!
When real controversy comes around, then outrage such should be generated to combat the truly offensive. But matters such as this ad don't deserve any outrage or online finger-wagging.
If nothing else, leave with this thought:
Life is too short to over analyze something that clearly wasn't intended or doesn't mean much in the grander picture.
For more sports and entertainment news and analysis, follow me on Twitter @justindavidtate.