Adidas Is Poised to Become Arsenal's Next Kit Supplier as Early as 2013
Adidas could potentially become Arsenal Football Club's next kit supplier as early as the 2013-14 season, David Gubala, an Adidas employee, tweeted Tuesday.
Gubala made sure to include that the proposed partnership is currently "in the making."
If it does to come to pass, Arsenal would be sponsored by the Three Stripes brand for the first time since the 1993-94 season, whereupon Nike took over the kit manufacturing responsibilities.
Arsenal are historically one of the strongest brands worldwide, with an average of 700,000 to 900,000 football shirts sold during 2005-09, Sporting Intelligence reported in a 2010 article.
(Sporting Intelligence took their data from a study conducted by German consulting agency PR Marketing.)
Adidas had recently lost out on sponsoring English Premiership side Liverpool, with Warrior Brand taking over those duties ahead of the 2012-13 season. Liverpool will net a £25 million per year from the new deal, the richest in English football.
It is almost double what Adidas were paying for their services, and some £2 million more than Manchester United receive from Nike, the Daily Mail reported.
Figures have yet to be released for the proposed deal with Arsenal.
Adidas made it clear back in January that they had decided not to pursue an extension with Liverpool, in part because of the Anfield club's lack of success both domestically and on the European stage in recent seasons.
Granted, that decision came before Liverpool won the 2012 Carling Cup.
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