From 2003 to 2005, Andy Roddick was the American poster boy of tennis.
With a U.S. Open grand slam win and two other major final and semifinal appearances within that span, the young Roddick was set to represent America in a dominating fashion for the remainder of his career.
Unfortunately, like with so many other great athletes, Roddick failed to fully reach his potential and began to fade from the spotlight as the decade progressed.
Roddick appeared in the Australian Open semifinals and the Wimbledon finals in 2009, but has no major accomplishments since then.
Roddick entered Wimbledon ranked at No. 30 in the men's bracket.
He managed to escape the first two rounds of the tournament against unseeded opponents Jamie Baker and Bjorn Phau.
Then, once he encountered legitimate competition, Roddick was overwhelmed.
During the Day 6 Wimbledon action, Roddick faced No. 7-seed David Ferrer on Centre Court for a chance to advance to the fourth round.
Ferrer was too much for Roddick, as he left with a 2-6, 7-6 (8), 6-4, 6-3 win. The speed of Ferrer's game was too much for the Roddick to handle, as usual.
Ferrer will advance to the fourth round and face Juan Martin del Potro for a shot at the quarterfinals.
Meanwhile, Roddick will exit yet another major tournament unsatisfied and decide what the next move of his career will be.
Will he come back and compete for another grand slam? Or, will retirement be too convenient to ignore?
If recent years are any indication, Roddick will contemplate a comeback. But expecting hardware from a future major tournament is a pipe dream at best.