The Man with the Plan: Larry Scott on Branding, Playoffs and What's Next

Pac-12 commissioner Larry Scott has been a busy man over the past three years. He’s increased the size of the conference (hence the whole “12” thing), signed a 12-year television contract worth around $3 billion and been at the forefront of the playoff conversations that are suddenly on the college football agenda.

Increasing the brand awareness of the Pac-12 has become his task, and he’s aligned himself with the likes of Google and others, which will make this a much easier task. Then there’s the playoff discussion, which Scott has helped to create among those unwilling to look beyond bowl games and the BCS.

Scott pulled up a chair with ESPN 810’s Jay Binkley (the lead man of the wonderful show Three Guys in a Garage) and myself to talk a bit about the evolution of the Pac-12, keeping tradition and progression in check in regard to college football’s postseason and how some of the new coaching faces will fare.

If the audio widget below doesn't show up, you can listen to the interview here.