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The mooted fee is £35 million which is no small amount of money.
It's certainly a better use of that money than Andy Carroll, but it's still a massive risk.
You have to pay big bucks to get this kind of player, but if I were Roman Abramovich, I might be tempted to hold fire on Hulk.
His frustrating and selfish nature is the very same you will find in most of Europe's biggest stars but his inability to produce against better teams bothers me.
We've seen him rip the Portuguese league apart but become completely anonymous against Manchester City.
Chelsea already have their own version of Hulk in Daniel Sturridge, and Moussa Dembele or Lucas Moura would be smarter investments.
This transfer, should it be completed, could go one of two very different ways. He's either the next Cristiano Ronaldo or the next Andriy Shevchenko.
He's talented, but £35 million is steep.
More scouting reports:
- Javi Martinez
- Yann M'Vila
- Nicolas Gaitan
- Luuk de Jong